This ad will close in
Eric Siu

Eric Siu is the CEO of San Francisco-based digital marketing agency Single Grain. He also interviews successful entrepreneurs on business and personal growth at Growth Everywhere.

29 Recent Stories

The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
April 8, 2014 in Marketing
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

If you want to get attention, consider investing in a long-form project that will set you apart.
April 1, 2014 in Marketing
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
March 25, 2014 in Marketing
4 Big Misconceptions About Content Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.
March 17, 2014 in Marketing
10 Signs You're Using Social Media Wrong

10 Signs You're Using Social Media Wrong

If you fall into any of these traps, it's time to reevaluate your strategy.
March 5, 2014 in Social Media
6 Ideas for Epic Business Blog Posts

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
February 25, 2014 in Marketing
It's Time to Beef Up Your 'About' Page

It's Time to Beef Up Your 'About' Page

Here are five easy tips to improve one of your site's most visited sections.
February 18, 2014 in Online Marketing
5 Dead-Simple SEO Hacks to Save You Time

5 Dead-Simple SEO Hacks to Save You Time

This tricks will boost your efficiency in attracting traffic to your site.
February 10, 2014 in SEO | Search Engine Optimization
All Content Isn't Created Equal: Tips For Making Yours Top-Notch

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
February 3, 2014 in Online Marketing
Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
January 20, 2014 in Online Marketing
Simplify Your SEO Program With These 5 Strategies

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
January 13, 2014 in Online Marketing
Your Blog's Secret Weapon: Old Content

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.
December 11, 2013 in Online Marketing
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
December 4, 2013 in Social Media
5 Lessons About Blogging You Can Learn From BuzzFeed

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.
November 14, 2013 in Online Marketing
How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.
October 31, 2013 in Your Website
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
October 17, 2013 in Online Marketing
SEO Basics: Keyword Research Made Easy

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.
September 25, 2013 in SEO | Search Engine Optimization
Google's New Secure Search Means More Work for Online Business Owners

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
September 25, 2013 in SEO | Search Engine Optimization
How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand

How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand

Adding your picture to search results for the content you create online can benefit your website in a number of important ways.
September 19, 2013 in SEO | Search Engine Optimization
How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.
September 6, 2013 in SEO | Search Engine Optimization
5 Ways Social Media Can Destroy Your Business

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
August 27, 2013 in Social Media
How to Use Google's New Top Charts Feature to Improve Your Web Content

How to Use Google's New Top Charts Feature to Improve Your Web Content

When publishing to your website, this tool can help you come up with targeted and relevant content for your customers.
July 31, 2013 in Your Website
Google to Discontinue Adwords Tool for Websites

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.

Easy Ways to Keep Visitors on Your Website Longer

Consider publishing multimedia, linking to other pages on your site and other strategies for making your site more 'sticky.'
June 20, 2013 in Your Website
A Look at Google's 200 Search Ranking Factors (Infographic)

A Look at Google's 200 Search Ranking Factors (Infographic)

An in-depth breakdown of what can affect your site's SEO.

Want to Sell More Online? How 'Split Testing' Your Site Can Help

Here are four simple tests that compare different elements of your site to help it generate more leads and sales.
May 29, 2013 in Your Website
Penguin 2.0: What to Expect From Google's Next Search Update

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
5 Pay-Per-Click Mistakes That Can Cost You Money

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.
April 16, 2013 in Advertising