Eric Siu

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of San Francisco-based digital marketing agency Single Grain. He also interviews successful entrepreneurs on business and personal growth at Growth Everywhere.

30 Recent Stories

You're No Little Fish: Stand Out by Dominating Content Marketing
Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
2 Risky Pivots You Probably Haven't Heard About
Grow Your Business

2 Risky Pivots You Probably Haven't Heard About

Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want.
Hook New Customers With an Online 'Hopeful Greeting'
Grow Your Business

Hook New Customers With an Online 'Hopeful Greeting'

To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
4 Ways to Evolve Your Content Marketing Strategy
Marketing

4 Ways to Evolve Your Content Marketing Strategy

To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current
Marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
3 Deadly Mistakes of Infographic Creation
Marketing

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
The 7 Principles of Launching a Super Successful Blog
Marketing

The 7 Principles of Launching a Super Successful Blog

Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.
17 Content Pieces You Can Create Without Writing a Single Word
Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
How to Attract (and Keep) Your First 100 Customers
Starting a Business

How to Attract (and Keep) Your First 100 Customers

If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
5 Tools That Put Content Marketing Analysis on Autopilot
Marketing

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
Is Growth Hacking Right for Your Company?
Grow Your Business

Is Growth Hacking Right for Your Company?

If you think your business can handle experimenting with initiatives for rapid growth, be sure to track everything.
5 Content Pieces You Can Create in 5 Minutes Or Less
Marketing

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
The Hidden Content Gem Marketers Aren't Utilizing
Marketing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.
Marketing

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

If you want to get attention, consider investing in a long-form project that will set you apart.
The 5 Brilliant Strategies You Can Learn From Top Content Marketers
Marketing

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
4 Big Misconceptions About Content Marketing
Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.
10 Signs You're Using Social Media Wrong
Social Media

10 Signs You're Using Social Media Wrong

If you fall into any of these traps, it's time to reevaluate your strategy.
6 Ideas for Epic Business Blog Posts
Marketing

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
It's Time to Beef Up Your 'About' Page
Online Marketing

It's Time to Beef Up Your 'About' Page

Here are five easy tips to improve one of your site's most visited sections.
5 Dead-Simple SEO Hacks to Save You Time
SEO | Search Engine Optimization

5 Dead-Simple SEO Hacks to Save You Time

This tricks will boost your efficiency in attracting traffic to your site.
All Content Isn't Created Equal: Tips For Making Yours Top-Notch
Online Marketing

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
Is Your SEO Strategy Ready for Google's New Algorithm?
Online Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Simplify Your SEO Program With These 5 Strategies
Online Marketing

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
Your Blog's Secret Weapon: Old Content
Online Marketing

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Social Media

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
5 Lessons About Blogging You Can Learn From BuzzFeed
Online Marketing

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.
How a Content Audit Can Turn Your Site Into a Publishing Powerhouse
Websites

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.
Marketing Must: Customer Data Points to Stop Ignoring -- Now
Online Marketing

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
SEO Basics: Keyword Research Made Easy
SEO | Search Engine Optimization

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.