Eric Siu

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of San Francisco-based digital marketing agency Single Grain. He also interviews successful entrepreneurs on business and personal growth at Growth Everywhere.

7 Common Mistakes Companies Make With Google AdWords
Google AdWords

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Ask These 24 Interview Questions to Find a Marketing Rock Star
Hiring

Ask These 24 Interview Questions to Find a Marketing Rock Star

Hiring can be an expensive process, so make sure you do it right the first time around.
What's the No. 1 Thing Employees Would Change If They Were the Boss?
Managing Employees

What's the No. 1 Thing Employees Would Change If They Were the Boss?

According to study participants, culture and organization fit are a top concern. It should be yours, too.
The Critical Lesson of Letting Bad Employees Go
Firing

The Critical Lesson of Letting Bad Employees Go

A CEO shares insights about why it's important to fire fast.
The Industry With the Happiest Employees, and How You Can Follow Its Lead
Employee Morale

The Industry With the Happiest Employees, and How You Can Follow Its Lead

There are lessons you can take to your business to boost satisfaction among your team members.
The Secret Behind a Company That Gets Wildly High Internal Message Open Rates
Managing Employees

The Secret Behind a Company That Gets Wildly High Internal Message Open Rates

What would your company's messaging analytics say about your communications to employees?
Content marketing

3 Essential Elements Needed to Turn Content Consumers Into Customers

Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
4 Great Reasons to Join Entrepreneurial Organizations
Networking

4 Great Reasons to Join Entrepreneurial Organizations

It can be hard to explain the challenges that the solo nature of this pursuit, so find others like you.
13 Value-Packed Marketing Podcasts for Entrepreneurs
Marketing

13 Value-Packed Marketing Podcasts for Entrepreneurs

Maximize your commute and absorb lessons from experts on shows as short as five minutes.
How Much Money Should Your Startup Be Burning Through?
Money Management

How Much Money Should Your Startup Be Burning Through?

Decisions on burn rate must be made within the context of a startup's growth stage, the industry it operates in and the amount of financing raised.
5 Killer Lessons I Learned from Interviewing World-Class Entrepreneurs
Growth Strategies

5 Killer Lessons I Learned from Interviewing World-Class Entrepreneurs

These founders have taken their businesses to the next level, and you could do the same by applying what they've learned.
The Science of Building Buyer Personas (Infographic)
Online Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
12 Great Resources for Diving Into Consumer Psychology
Psychology

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Do You Know Where Your Buyers Hang Out Online?
Online Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.