Can Crowdfunding Work for Your Company?

You may want to consider crowdfunding if venture capital and private equity are not suiting your business's financial needs.

learn more about Eric Siu

By Eric Siu •

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu discusses ways other than venture capital or private equity to fund your business.

Siu discusses his approach to raising funding for a company he just started. Siu's started with crowd-funding with small donations through an online audience. From there, he reaches out to high-earners whose yearly income hits around $200,000. When he has nailed down this particular group of people, Siu draws up an agreement specifically that targets these potential funders.

Crowdfunding gives smaller companies the flexibility to move forward faster. Click the video to hear more about how to fund your new company.

Related: How to Follow in Nike's Footsteps When Marketing Your Business

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

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