CEO, Single Grain. Founder, Growth Everywhere.
Eric Siu is the CEO of digital marketing agency
Single Grain, which has helped venture-backed startups and Fortune 500 companies grow their revenues. He's also the founder of the marketing podcast, Growth Everywhere.
Focus on what your audience is thinking, not what your competitors are doing.
It is about the most versatile degree for launching a business career, with good ROI for your college costs.
FB Live is a fun way to engage, connect and interact with your audience.
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
Your YouTube channel allows you to build a top-quality live-event series that connects with viewers.
The best customer acquisition strategy includes at least equal attention on keeping the customers you already have.
The greater the value you give customers, the more they will trust you with their email addresses.
Make More Happen
What's important? What's not? Learn to assign your tasks to categories of importance in order to manage the load.
With a little sprucing up re-purposed content can drive more traffic to your site.
Trust, consistency, quality and branding are all good ways to court high-end customers.
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
The longer people look at your site, the more time you have to convince, convert and connect with them.
Have you ever thought of pricing as a powerful marketing strategy?
Did you even know there's a difference? And what are you prepared to do about it, to boost your SERPS?
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© 2017 Entrepreneur Media, Inc.