Eric Siu

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain, which has helped venture-backed startups and Fortune 500 companies grow their revenues. He's also the founder of the marketing podcast, Growth Everywhere.

 

9 Top Marketing Podcasts for 2016
Marketing Bootcamp

9 Top Marketing Podcasts for 2016

57 million Americans now regularly tune in to podcasts. Which ones should you listen to?
How Justin Mares Validated His Business in 2 Weeks With $100
Launching a Business

How Justin Mares Validated His Business in 2 Weeks With $100

If your idea winds up being a dud, you're better off knowing that after a $100 investment than a $100,000 one.
5 Ways to Take Your Content Marketing from Good to Great
Marketing Bootcamp

5 Ways to Take Your Content Marketing from Good to Great

The first step is to establish your customer persona, your customer's need.
5 Tips for Getting High Quality Backlinks In 2016
Marketing Bootcamp

5 Tips for Getting High Quality Backlinks In 2016

Achieving a strong backlink portfolio using white-hat SEO tactics is difficult but not impossible.
7 People to Follow on Snapchat for Business Advice
Snapchat

7 People to Follow on Snapchat for Business Advice

Expand your business and network of followers by following the advice of these Snapchat trailblazers.
Try Apple's Search Ads to Drive New User Signups in the App Store
Marketing Bootcamp

Try Apple's Search Ads to Drive New User Signups in the App Store

The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic
Marketing Bootcamp

5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic

Who knew that this national craze could drive young people (in droves) to your campus?
How to Drive Marketing Results with Gmail Sponsored Promotions
Marketing Bootcamp

How to Drive Marketing Results with Gmail Sponsored Promotions

Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
3 Alternatives to Amazon Product Ads
Online Marketing

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
How to Increase Your Organic Click-Through Rates
Marketing Bootcamp

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format
Marketing Bootcamp

7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format

If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
How to Run Effective Instagram Ads
Marketing Bootcamp

How to Run Effective Instagram Ads

To be effective, your ads need to tell a story. Here are 5 more Instagram marketing tips, as well.
Are You Taking Advantage of Google's Local Inventory Ads?
Marketing Bootcamp

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
How Your Business Can Capitalize on Facebook Live
Marketing Bootcamp

How Your Business Can Capitalize on Facebook Live

When it comes to engagement and sharing, video wins hands-down. Are you ready to start?
Facebook's Instant Articles, Apple's News App, Google's AMP: Worth It?
Mobile Apps

Facebook's Instant Articles, Apple's News App, Google's AMP: Worth It?

Consider the pros and cons of these three new apps and how they impact content marketers.