Eric Siu

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain, which has helped venture-backed startups and Fortune 500 companies grow their revenues. He's also the founder of the marketing podcast, Growth Everywhere.

 

3 Alternatives to Amazon Product Ads
Make More Happen

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
How to Increase Your Organic Click-Through Rates
Marketing Bootcamp

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format
Marketing Bootcamp

7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format

If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
How to Run Effective Instagram Ads
Marketing Bootcamp

How to Run Effective Instagram Ads

To be effective, your ads need to tell a story. Here are 5 more Instagram marketing tips, as well.
Are You Taking Advantage of Google's Local Inventory Ads?
Marketing Bootcamp

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
How Your Business Can Capitalize on Facebook Live
Marketing Bootcamp

How Your Business Can Capitalize on Facebook Live

When it comes to engagement and sharing, video wins hands-down. Are you ready to start?
Facebook's Instant Articles, Apple's News App, Google's AMP: Worth It?
Performance Ignited

Facebook's Instant Articles, Apple's News App, Google's AMP: Worth It?

Consider the pros and cons of these three new apps and how they impact content marketers.
5 Tips for Creating Great Pins on Pinterest
Marketing Bootcamp

5 Tips for Creating Great Pins on Pinterest

Pinterest is all about eye candy and stories. What's yours?
Increase Your Marketing ROI with Free Content
Copyrights

Increase Your Marketing ROI with Free Content

Just make sure you have the legal right to use it.
5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns
Marketing Bootcamp

5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns

Even incremental changes in your PPC campaigns can yield big benefits and improvements in conversion rates.
How Laura Roeder Built Her 'Edgar' App to $150,000 Monthly Revenue in 13 Months
Marketing Bootcamp

How Laura Roeder Built Her 'Edgar' App to $150,000 Monthly Revenue in 13 Months

Avoiding VC funding and keeping things simple are some of this entrepreneur's secrets.
Leveraging Facebook's 'Instant Articles' for Business Growth
Marketing Bootcamp

Leveraging Facebook's 'Instant Articles' for Business Growth

Meet the newest mobile marketing technology for 'storytelling' your brand to fame and fortune.
Getting Ready for Google's New Accelerated Mobile Pages (AMP)
Mobile Technology

Getting Ready for Google's New Accelerated Mobile Pages (AMP)

How will Google's new tool affect your brand? How do reduced bounce rates and higher conversion rates sound?
How You Can Take Advantage of Twitter's New 'Customer Feedback' Tool
Customer Experience

How You Can Take Advantage of Twitter's New 'Customer Feedback' Tool

This new tool allows brands to privately solicit feedback from customers. How will this benefit you?
Don't Let Your Rebranding Destroy Your SEO
Marketing Bootcamp

Don't Let Your Rebranding Destroy Your SEO

The trick is to make sure the search engines crawling your website have the chance to catch up.