Eric Siu

Eric Siu

Contributor
CEO, Single Grain. Founder, Growth Everywhere.

More From Eric Siu

Marketing

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.
Technology

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.
Marketing

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
Marketing

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.
Marketing

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Marketing

How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand

Adding your picture to search results for the content you create online can benefit your website in a number of important ways.
Marketing

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.
Marketing

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
Technology

How to Use Google's New Top Charts Feature to Improve Your Web Content

When publishing to your website, this tool can help you come up with targeted and relevant content for your customers.
Marketing

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Marketing

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Technology

Easy Ways to Keep Visitors on Your Website Longer

Consider publishing multimedia, linking to other pages on your site and other strategies for making your site more 'sticky.'
Marketing

A Look at Google's 200 Search Ranking Factors (Infographic)

An in-depth breakdown of what can affect your site's SEO.
Technology

Want to Sell More Online? How 'Split Testing' Your Site Can Help

Here are four simple tests that compare different elements of your site to help it generate more leads and sales.
Marketing

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.