Eric Siu

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain, which has helped venture-backed startups and Fortune 500 companies grow their revenues. He's also the founder of the marketing podcast, Growth Everywhere.

 

The Difference Between External and Internal Links
external links

The Difference Between External and Internal Links

Did you even know there's a difference? And what are you prepared to do about it, to boost your SERPS?
How to Lead Website Visitors to Your Best Content
Link Building

How to Lead Website Visitors to Your Best Content

For instance: The easier you can make the bots' job, the better they like you.
Link-Building 101: Wanna Take the Course?
SEO Tips

Link-Building 101: Wanna Take the Course?

Among the many SEO tweaks for a site, few boost page rank as much as link-building. Here's how to start.
9 Top Marketing Podcasts for 2016
Podcasts

9 Top Marketing Podcasts for 2016

57 million Americans now regularly tune in to podcasts. Which ones should you listen to?
How Justin Mares Validated His Business in 2 Weeks With $100
Launching a Business

How Justin Mares Validated His Business in 2 Weeks With $100

If your idea winds up being a dud, you're better off knowing that after a $100 investment than a $100,000 one.
5 Ways to Take Your Content Marketing from Good to Great
Content Marketing

5 Ways to Take Your Content Marketing from Good to Great

The first step is to establish your customer persona, your customer's need.
5 Tips for Getting High Quality Backlinks In 2016
backlinks

5 Tips for Getting High Quality Backlinks In 2016

Achieving a strong backlink portfolio using white-hat SEO tactics is difficult but not impossible.
7 People to Follow on Snapchat for Business Advice
Snapchat

7 People to Follow on Snapchat for Business Advice

Expand your business and network of followers by following the advice of these Snapchat trailblazers.
Try Apple's Search Ads to Drive New User Signups in the App Store
Apps

Try Apple's Search Ads to Drive New User Signups in the App Store

The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic
pokemon go

5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic

Who knew that this national craze could drive young people (in droves) to your campus?
How to Drive Marketing Results with Gmail Sponsored Promotions
Online Advertising

How to Drive Marketing Results with Gmail Sponsored Promotions

Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
3 Alternatives to Amazon Product Ads
Online Marketing

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
How to Increase Your Organic Click-Through Rates
Click Through Rates

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format
Instagram Marketing

7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format

If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
How to Run Effective Instagram Ads
Instagram Marketing

How to Run Effective Instagram Ads

To be effective, your ads need to tell a story. Here are 5 more Instagram marketing tips, as well.