Get All Access for $5/mo

Should You Get Into the Restaurant Business? It won't be a walk in the park, but this entrepreneur says if you have a passion for food, you may be right for it.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network Eric Siu talks with restaurateur Daniel Shemtob, who first began his career by running a food truck that served California-style tacos. He marketed the food truck through Instagram. The platform helped stoke the feeling of FOMO (fear of missing out), which was beginning to take hold on social media, by changing the menu rapidly.

Shemtob explains that the food truck business never spent money on marketing. Instead, the team relied on the resources it had, including the ability to provide terrific customer service and giving out free drinks to new customers.

It took quite a bit of time for the restauranteur to transition from California Mexican to minimalist Japanese food. Even today, the businessman admits he is still learning, but loving the grind.

Click the video to hear more Siu and Shemtob's conversation.

Related: 6 Simple Tips to Get More Search Results for Your Website

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.