Easy Tips on Using LinkedIn for Your Marketing Purposes Marketing guru Eric Siu speaks with a LinkedIn pro about leveraging the platform to promote your business.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu speaks with marketing friend Gaetano Dinardi about his experience using LinkedIn to increase his marketing presence. Dinardi says too many people simply treat LinkedIn as an arena to push their product or service. Instead, Dinardi describes LinkedIn as a content promotion channel as well as an engagement and amplification platform.

Dinardi breaks down a series of tips that can improve your LinkedIn usage, including starting your posts with a question. That way, your content will most likely have a long thread of comments and engagements.

Finally, consider content that stirs the pot or instigates a discussion. If you're able to generate organic interest in your inspirational stories and posts, then you may have found something unique for content.

Click the video to hear more.

Related: Where Accomplished Marketers Started Before They Became Successful

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Click the video to hear more.

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

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