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How Peloton's Marketing Strategy Made It a Leader in Its Space Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton's marketing strategy hits a variety of different marketing tactics in its effectiveness. From displaying social proof to incorporating chat bots within the fold of the website, Peloton is no stranger to smart marketing.

Siu himself uses a Peloton bike and enjoys the competitive nature and gamification of the product and exercise regimen. So, as a fan himself and a marketer, Siu looks at how the company measures up in its marketing strategies. However, Siu also points to a few mistakes the exercise company makes in its marketing that you should avoid.

Click the video to hear more.

Related: Easy Tips on Using LinkedIn for Your Marketing Purposes

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

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