Business Ideas
I’ve Watched Companies Unlock Customer Loyalty With Data They Had All Along. Here’s How.
The data to win loyalty already exists; it just needs to reach customers when they need help.
Matt Domo served as GM of Amazon SimpleDB, AWS's first database service and advises executives on closing the gap between AI investment and outcomes. He is the author of Everybody Wins and the chairman of the Space Force Association. As CEO of FifthVantage, he advises Fortune 500 leadership teams.