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This Photo-Sharing App Stands By an Authentic Marketing Experience A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20.

The company recently switched from a big sales model to a self-service model. Marketing-wise, it concentrates on paid social, search marketing and a few partnerships with other companies.

For Twenty20, the allure of an authentic photo still persists; in fact, it is these "authentic" photos that make the biggest, noticeable impact. As Cohen puts it, users of photo-sharing apps are sick of the posed Instagram photos with the white background. For a true photo-sharing experience, people instantly gravitate towards what is true and real. Especially when you are reaching out as a marketer, your goal should be to come across as a trusted friend.

Hear more from Cohen and Siu, by clicking the video.

Related: How Customer Conversations and Feedback Helped This Photo Company Improve Its Business Model

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is founder of the A-player Hiring Blueprint, which teaches entrepreneurs how to hire top talent effectively. He also runs digital marketing agency Single Grain.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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