How to Target Your Content and Jumpstart Your Marketing Campaign Eric Siu explains how to help your business see dynamite marketing results.

By Eric Siu • Sep 26, 2019

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu discusses batching and promoting your content. When you're promoting your content, it's extremely helpful to focus on who specifically your audience is. For example, targeting the super affluent may limit your audience, while targeting individuals who are just beginning their careers may have broader appeal. Use both your company's quantitaive and qualitative feedback to find out which strategies and audience work best for you.

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

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