How Customer Conversations and Feedback Helped This Photo Company Improve Its Business Model Matt Munson, the CEO of stock photo website Twenty20, talks about how reaching out to its enthusiastic user base improved the brand.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

Matt Munson is CEO of Twenty20, which offers a marketplace for stock photography drawn from a real-world population. The company harnessed a sharing option on social media to spread awareness of its first product, a photo collage. From there, the business began doing research into its core demographic and developing insights into this group, those who are about online photography.

Munson talks about how building a business can be wittled down to building an engine that will grow over time and produce cash. Even with this goal in mind as well as a strong base of fans, Twenty20 still could not have foreseen the way the company would have progressed over time. Munson talks about how as much as it is pleasing to say you had a path for your business, it often comes in unpredictable spurts.

Click the video to hear more.

Related: Promoting a Close-Knit Company Culture Can Lead to Profitability

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

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