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How Modern Marketing Will Change In the Next Few Years The changing landscape of marketing calls for even more education on the latest trends, and Eric Siu is here to help.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network

In this video, Entrepreneur Network partner Eric Siu discusses digital marketing in the future and how you can adjust your marketing strategy to it.

SEO is moving more and more toward voice search, says Siu. Though people were actively searching through Google a few years back, now they are more and more comfortable simply asking their Amazon Alexa and Google Home to give them answer.

Social media is also moving increasingly toward Live features. Two examples include Instagram Live and LinkedIn Live. Live-streaming will be a big turning point, and thus video will be an integral part of marketing in the future, explains Siu. As more people get comfortable with simply watching video of people doing digital-based activities (i.e. gamers watching other gamers), video will only grow in influence.

To learn more about these tactics and develop a comprehensive marketing strategy, watch the video.

Related: How to Develop Your Personal Brand Like a Marketing Professional

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

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