Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)
7 Recent Stories
Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
The right mix attracts search engines, generates page views -- and turns browsers into buyers
Everything you need to know about generating leads you learned in kindergarten.
Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.
Facebook is for stalking old flames, and LinkedIn is for finding new jobs, right? Wrong. Here's a look at an old social media platform's new lead-gen value.
How to attract more traffic to your blog and convert more of your visitors into buying customers.
To make your website an extenstion of your sales staff, create content that educates visitors and helps convert them into leads. Serving is the new selling.