Ann Handley

Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)

7 Recent Stories

How to Crack the QR Code for Mobile Marketing
Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Why Content Is Still King When It Comes to Lead Generation
Finding Prospects

Why Content Is Still King When It Comes to Lead Generation

The right mix attracts search engines, generates page views -- and turns browsers into buyers
How to Increase Social Sharing to Generate More Leads
Social Media

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
How to Get Your Landing Page to Land More Sales
Selling Online

How to Get Your Landing Page to Land More Sales

Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.
A Guide to Generating Leads on LinkedIn
Sales

A Guide to Generating Leads on LinkedIn

Facebook is for stalking old flames, and LinkedIn is for finding new jobs, right? Wrong. Here's a look at an old social media platform's new lead-gen value.
10 Ways to Turn Your Blog into a Lead-Generation Machine
Online Marketing

10 Ways to Turn Your Blog into a Lead-Generation Machine

How to attract more traffic to your blog and convert more of your visitors into buying customers.
Nine Reasons Your Site Isn't Driving Sales
Magazine

Nine Reasons Your Site Isn't Driving Sales

To make your website an extenstion of your sales staff, create content that educates visitors and helps convert them into leads. Serving is the new selling.
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