Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)
Streamline your mobile marketing strategy with these easy-to-use tools.
In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
A compelling brand story gives your audience a way to connect with you.
Follow these tips and you'll be laughing all the way to the bank.
If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Four tips for successfully blending the personal with the professional on social networks.
Increasingly, brands are marketing themselves via short-form social media.
Short-form social videos can turn your cinematic dreams into marketing gold.
You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
Help your customers -- and your sales -- by producing meaningful, honest content.
Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.