Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)
Writing well is part habit, part knowledge and part giving a damn.
Think of it as a way to connect with your audience's audience.
We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Streamline your mobile marketing strategy with these easy-to-use tools.
In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
A compelling brand story gives your audience a way to connect with you.
Follow these tips and you'll be laughing all the way to the bank.
If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Four tips for successfully blending the personal with the professional on social networks.
Increasingly, brands are marketing themselves via short-form social media.
Control What You Can
Short-form social videos can turn your cinematic dreams into marketing gold.
You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
Help your customers -- and your sales -- by producing meaningful, honest content.