Ann Handley

Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)

4 Ways to Use Humor as a Marketing Tool
Marketing

4 Ways to Use Humor as a Marketing Tool

Follow these tips and you'll be laughing all the way to the bank.
Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
How to Balance Your Personal and Professional Presence Online
Entrepreneurs

How to Balance Your Personal and Professional Presence Online

Four tips for successfully blending the personal with the professional on social networks.
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
6 Reasons Why Vine and Instagram Videos Are Great for Your Business
Thought Leaders

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
8 Ways to Screw Up Your Marketing
Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
Stop Chasing Sales and Get Your Web Content Right
Marketing

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Marketing

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
What You Wanted to Know About Marketing But Forgot to Ask
Startup Basics

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
How to Think Like Your Customer
Marketing

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
3 Content Marketing Lessons From Big Brands
Marketing

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
How to Fix 3 Common Online Marketing Mistakes
Marketing

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Simple Steps to Effective Marketing
Marketing

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.
Everything You Ever Wanted to Know About Infographics
Marketing

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.