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Asheesh Advani

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Asheesh has over 15 years of experience as an entrepreneur and investor. He is CEO of Covestor (www.covestor.com), an online marketplace for investors. Previously, he was the Founder and CEO of CircleLending which pioneered the business of managing peer-to-peer loans between relatives and friends and was acquired by Richard Branson's Virgin Group in 2007. Subsequently, he served as CEO of Virgin Money USA, the American arm of Virgin's consumer financial services business, until June 2009. Asheesh previously worked with the World Bank and the Monitor Group. He has also authored two books on the topic of informal business financing by Nolo Press that have received favorable reviews in the Wall Street Journal and Business Week. Asheesh has been a columnist and guest contributor to Entrepreneur Magazine since 2002.

Asheesh is a graduate of the Wharton School and Oxford University, where he was a Commonwealth Scholar. He lives in the Boston area and is active on several boards, including Young Presidents' Organization (YPO), CFED, and Babson College.

30 Recent Stories

Raising Money From Informal Investors

Raising Money From Informal Investors

The devil's in the details when taking money from--and structuring a deal with--friends, family and angel investors.

Closing a Startup Financing Deal

Smart advice from a money pro on just how to get that deal done--and your money in the bank.
September 19, 2006 in Startup Financing
Funding Options for Bad Credit Risks

Funding Options for Bad Credit Risks

If your credit score is holding you back from landing startup capital, you'll appreciate these tips for finding the funding you need.
August 7, 2006 in Startup Financing

Tap Into Your Network for Business Funding

Looking to raise capital for your new business? Start by approaching the people who know you best.
August 1, 2006 in Loans from Friends and Family

Tapping Your Personal Savings to Fund Your Startup

Our startup financing expert explains the right way to use your personal funds to finance your new business.
June 5, 2006 in Self-Financing Your Startup

Raising Money Using Convertible Debt

There's debt financing, there's equity financing, and then there's convertible debt. Find out why this third option can work well for startups.
May 15, 2006 in Financing

Choosing Between Debt and Equity Financing

When it comes to getting outside funding for your startup, you have two routes to take. Our financing expert helps you decide which is best for you.
April 3, 2006 in Financing
Deciding Whom to Ask for Money

Deciding Whom to Ask for Money

When it comes to figuring out just whom you'd like to approach for business capital, these tips can help you develop a great list of prospects.
March 6, 2006 in Startup Financing

Can Young Entrepreneurs Get Funding?

If you're young and in love with the idea of starting a business, these tips will help you in your search for startup financing.
February 13, 2006 in Financing
Using Credit Cards to Fund Your Business

Using Credit Cards to Fund Your Business

Know the risks you face before you take the plunge into credit-card debt.
December 5, 2005 in Self-Financing Your Startup

How to Keep Your Investors Happy

Four tips on effective investor relations for startups
November 7, 2005 in Financing

Should You Hire Someone To Raise Money For You?

Our startup financing expert offers tips on dealing with financing consultants, brokers and money finders.
October 3, 2005 in Financing

Should First Investors Get Extra Compensation?

Our startup financing expert offers tips on providing incentives for your first investors.
September 5, 2005 in Financing

Obtaining a Loan for Your Startup

Getting money for your new business is easier than you think--once you dispel the three common myths of bank financing.
July 4, 2005 in Financing

The Fine Art of Meeting With an Angel Investor

Practical advice on when and how to pitch private investors for your business
June 6, 2005 in Angel Investors

Know Thy Investor

Make your pitches pitch perfect. Use this practical guide to determine the type of risks your private investors can handle.
May 12, 2005

Categorizing Your Investors

Follow this practical guide to determine the type of risks your private investors can handle, so you know just how to pitch them.
May 2, 2005 in Financing

Forecasting Startup Growth

Use this easy-to-follow guide to forecasting revenues and expenses during the startup stage of your biz.
April 14, 2005

Negotiation Tips for Startups

Follow these suggestions for negotiating with employees, investors and suppliers when your business has no revenue.
April 4, 2005 in Financing
How to Forecast Revenue and Growth

How to Forecast Revenue and Growth

When starting out, financial forecasts may seem overwhelming. We'll help you conquer the numbers with this easy-to-follow guide to forecasting revenues and expenses during startup.
March 7, 2005 in Startup Basics
How to Make the Kitchen Table Pitch

How to Make the Kitchen Table Pitch

Follow these four tips if you're raising startup capital from family and friends.

What's Your Biz Worth?

Valuing a new biz is more art than science. Here are three steps to pricing your startup while keeping it real.
December 21, 2004

Should Startups Place Bulk Orders?

Getting discounts often means you have to place a large order with a supplier. Is this a wise move for a new business?
December 6, 2004 in Management & Operations

Getting Your Startup Paperwork in Order

A look at the federal, state and local permits and registrations you'll need to do business.
November 23, 2004

Do You Need a Chief Operating Officer?

Answer these four questions to determine if your startup really needs a full-time COO.
November 1, 2004 in Hiring Center

Getting Startup Paperwork Together

A look at the federal, state and local permits and registrations you'll need to do business.
October 4, 2004 in Startup Basics

Getting Your Startup Paperwork in Order

A look at the federal, state and local permits and registrations you'll need to do business.
October 4, 2004
How to Value Your Startup

How to Value Your Startup

These three steps will help you determine what your new business is worth.
September 7, 2004 in Startup Financing

Do You Need Excellent Credit to Start a Business?

Not necessarily-but you'll need to know where to look for funding.
August 2, 2004 in Startup Financing

Selecting an Advisory Board

6 tips for finding the best advisors for your business
July 6, 2004 in Startup Basics