Brad Sugars

Brad Sugars

Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.

To Find Your Next Great Business Idea, Narrow Your Focus
Starting a Business

To Find Your Next Great Business Idea, Narrow Your Focus

A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
How to Calculate the Lifetime Value of a Customer
Marketing

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
Need a Vacation? 4 Steps to a Business That Thrives Without You
Growth Strategies

Need a Vacation? 4 Steps to a Business That Thrives Without You

If your operation falls to pieces when you're not there, you're doing something wrong. Use these tips to create a sustainable system.
Finding the Right Mentor to Help Grow Your Business
Starting a Business

Finding the Right Mentor to Help Grow Your Business

A look at how advisors can help you more than any business book ever could.
Startup Basics: How to Master the Fundamentals
Starting a Business

Startup Basics: How to Master the Fundamentals

Stick to these four proven principles to keep your business growing -- and successful.
Getting More Profit for Your Business
Growth Strategies

Getting More Profit for Your Business

Profit should be at the top of any business owner's mind. Here are three tips for making sure yours keeps growing.
How Many Jobs Can Your Startup Create This Year?
Growth Strategies

How Many Jobs Can Your Startup Create This Year?

Never discount the value you and your company can have on your community or the world -- even if you start up in your garage, your bedroom or the trunk of your car.
How to Compete -- and Win -- When Rivals Cut Prices
Finance

How to Compete -- and Win -- When Rivals Cut Prices

Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
Planning for Next Year? Get a Fix on These Numbers First
Starting a Business

Planning for Next Year? Get a Fix on These Numbers First

Figure out the metrics that drive your business and you'll zoom ahead of the competition.
How to Get Customers to Help Build Your Brand
Marketing

How to Get Customers to Help Build Your Brand

Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
How Scripts Can Help You Increase Sales
Marketing

How Scripts Can Help You Increase Sales

A good sales script can help you and your team stay on message, overcome customer objections and win more repeat business.