Entrepreneur and author
Carol Roth is an on-air contributor for CNBC, a “recovering” investment banker, entrepreneur and best-selling author. She makes people think, makes them laugh and makes them money. Her accomplishments have ranged from her commentary on multimedia; to the seat she formerly held on the board of directors of a public company; to her role as an advisor on the raising of capital, M&A, joint ventures and licensing transactions. Roth splits her time between Chicago and New York City.
Your service, offers and selection that you put forth when you first interact with a prospective customer will be what they expect to be the norm.
Online Reputation Management
The content you put online now could save your reputation if you or your company are ever in the news for unwelcome reasons.
In his book, Daniel Lubetzky explains how he found a way for KIND Snacks' business objectives to live in harmony with its social objectives.
Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
Starting a Business
While there is never going to be a "sure thing," there are significant benefits to preparing before you take the leap.
When my father got five times his ideal price, plus some bagels, for family junk he taught that street smarts trump book smarts.
Businesses of all sizes would be well served giving their customers a seat at the table with an executive that represents their interests.
You need to get comfortable with being uncomfortable and leverage change for your success.
It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.
These common formats can seriously increase your content's shareability.
While a lot of attention is given to finding keynote speakers and other event details, panels often end up being an afterthought. This is where a professional moderator can help.
It's sad that so many people think that you need to earn a living from what you love to do the most.
Choosing the right message often requires you to target two or more audiences with very different interests.
The CEO of Zaycon Fresh shares the entrepreneurial lessons he learned from taking his circumstances and turning them into a major business opportunity.
Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.
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© 2015 Entrepreneur Media, Inc.