Chip R. Bell
Keynote Speaker, Author and Customer-Loyalty Consultant
They may come in for fast, good and cheap -- but they'll come back for unique.
Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Attract new customers super fast with these techniques.
Customer Relationship Management
This is an era when time, place, secrecy, size and order are no longer relevant, when customers expect personalized outcomes delivered by passionate, agile and responsive employees.
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Shoppers these days get terrific service in certain pockets of their life and use those experiences to judge every sales interaction. With today's smart buyers, how do marketers keep up?
If the emotional or economic toll from serving abrasive or low-profit customers outweighs the return, think about an exit strategy.
These budget-friendly moves might engage patrons of your business all the way to the checkout counter.
Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
Following these four principles can help turn a challenge into adventure and toil into a labor of love.