This ad will close in
Colleen DeBaise

Colleen DeBaise is special projects director at Entrepreneur.com. She is the author of The Wall Street Journal Complete Small Business Guidebook, and previously served as the Journal's small-business editor. She has also covered entrepreneurship at BusinessWeek and SmartMoney. Colleen is a regular guest expert on television and radio, and has appeared on MSNBC, Fox Business News, CNBC, CBS and NPR.

30 Recent Stories

In Nanotech's Small World, Big Opportunities AboundPlay Video

In Nanotech's Small World, Big Opportunities Abound (Video)

The experts at Albany's College of Nanoscale Science and Engineering talk about the burgeoning field of nanotechnology.
October 1, 2013 in News and Trends
12 Must-Know Trends in Digital Marketing

12 Must-Know Trends in Digital Marketing

Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
September 16, 2013 in Marketing
Stop Losing Money and Focus on Customer Service (Infographic)

Stop Losing Money and Focus on Customer Service (Infographic)

Your customers probably don't like you as much as you think. Here's a look at how improving customer service can boost your bottom line.
September 3, 2013 in Customer Loyalty and Retention
12 Personal Habits of Successful Marketers

12 Personal Habits of Successful Marketers

We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
August 26, 2013 in Online Marketing
Burnt Out? How to Get Your Marketing Mojo Back

Burnt Out? How to Get Your Marketing Mojo Back

It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
August 20, 2013 in Marketing
7 Common Ways that Entrepreneurs Mess Up SEO

7 Common Ways that Entrepreneurs Mess Up SEO

Playing games with search engines. Looking for the latest shortcuts. Ignoring video. Those and other bad moves should be avoided, our Team Digital says.
15 Tips for Improving Customer Loyalty

15 Tips for Improving Customer Loyalty

Give customers a great experience, don't screw stuff up and other timeless advice.
August 5, 2013 in Customer Loyalty and Retention
The Art of the Response on Social Media

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
July 29, 2013 in Social Media
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
July 29, 2013 in Advertising
6 Small Businesses That Are Doing Social Media Right

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
July 22, 2013 in Online Marketing
Ready to Disrupt? How to Launch a Fin-Tech StartupPlay Video

Ready to Disrupt? How to Launch a Fin-Tech Startup (Video)

Today's fin-tech companies are shaking up Wall Street. We ask three graduates of New York's FinTech Innovaton Lab about their best advice for starting up.
July 11, 2013 in Startup Basics
12 Social Media Mistakes That Entrepreneurs Make

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
July 8, 2013 in Online Marketing
Fin-Tech Startups Take On Wall Street's Pain PointsPlay Video

Fin-Tech Startups Take On Wall Street's Pain Points (Video)

Five years since the crisis, opportunities in financial technology are plenty. We talk to three entrepreneurs who have grown their startups in New York's FinTech Innovation Lab.
July 3, 2013 in Startup Basics
How to Use Social Media and Not Feel Overwhelmed

How to Use Social Media and Not Feel Overwhelmed

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
July 1, 2013 in Online Marketing
How Fin-Tech Startups Are Disrupting Wall StreetPlay Video

How Fin-Tech Startups Are Disrupting Wall Street (Video)

Entrepreneurs working in financial technology are helping banks grapple with everything from Big Data and cybersecurity threats to the growing number of customers using mobile and social media.
June 27, 2013 in Startup Basics
9 New Tips for Location-Based Marketing

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.
June 24, 2013 in Online Marketing
How to Break Into Ad TechPlay Video

How to Break Into Ad Tech (Video)

Call them modern day Mad Men. We talk to three ad-tech entrepreneurs about their best advice for starting up.
June 21, 2013 in Startup Basics
Getting Started: Social-Media Tips for the Service Crowd

Getting Started: Social-Media Tips for the Service Crowd

When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.
June 17, 2013 in Social Media
Startups Bring Big-Data Spin to AdsPlay Video

Startups Bring Big-Data Spin to Ads (Video)

With investors spending billions of dollars in recent years, yesterday's billboards have been replaced by highly targeted ads delivered over the Internet. We talk to three entrepreneurs in ad tech.
June 13, 2013 in Startup Basics
Read This Email. Why Again?

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
June 10, 2013 in Online Marketing
Ad-Tech Gold Rush Is OnPlay Video

Ad-Tech Gold Rush Is On (Video)

The use of smartphones and mobile devices has exploded. When you combine that with the billions of dollars spent on advertising each year, you get a hot new sector: advertising technology.
June 6, 2013 in Mobile
The Best Marketing Advice You're Forgetting to Follow

The Best Marketing Advice You're Forgetting to Follow

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.
June 3, 2013 in Online Marketing
Tips for Starting a Fashion-Tech BusinessPlay Video

Tips for Starting a Fashion-Tech Business (Video)

Digital is disrupting a stylish, multibillion-dollar global enterprise. We talk to three fashion-tech entrepreneurs about their best advice for starting up.
May 29, 2013 in Startup Basics
3 Reasons Why You Need a Business PlanPlay Video

3 Reasons Why You Need a Business Plan (Video)

Operating as a lean startup has its advantages, but you still need a roadmap to success. That's where your business plan comes in.
May 28, 2013 in Your Business Plan
Lonely Entrepreneur? How to Build a Support SystemPlay Video

Lonely Entrepreneur? How to Build a Support System (Video)

Starting a business can be an isolating experience. But there are a few ways to surround yourself with good people.
May 20, 2013 in Startup Basics
Startups Give Fashion a Tech MakeoverPlay Video

Startups Give Fashion a Tech Makeover (Video)

An app that helps you pick out high heels. An online service that sends you trendy socks. These tech startups aim to give the fashion industry a digital upgrade.
May 17, 2013 in Startup Basics
3 Things on a Growing Company's ChecklistPlay Video

3 Things on a Growing Company's Checklist (Video)

Sure, it's easy to be loose with the rules as a startup. But once your company takes off, make sure you put these three practices in place.
May 13, 2013 in Management & Operations
Unveiling Fashion's Latest Trend: TechnologyPlay Video

Unveiling Fashion's Latest Trend: Technology (Video)

The world's most glamorous industry is getting a digital overhaul as investors pour money into a wave of fashion-tech startups.
May 10, 2013 in Startup Basics
Your Secret Weapon in Sales? The PhonePlay Video

Your Secret Weapon in Sales? The Phone (Video)

If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
May 7, 2013 in Finding Customers
A Dose of Advice for Health-Tech StartupsPlay Video

A Dose of Advice for Health-Tech Startups (Video)

With the U.S. spending $3 trillion on health care per year, the race is on to improve an inefficient system. We ask entrepreneurs at Blueprint Health accelerator to share their best tips for starting
May 3, 2013 in Startup Basics