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Geoff Williams

Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.

30 Recent Stories

Cool For Canines

Ice cream has really gone to the dogs.
April 1, 2001 in Entrepreneur Magazine

And Then?

These little piggybackers went aftermarket . . . and reaped the benefits of a built-in consumer base.
April 1, 2001 in Entrepreneur Magazine

The Power of Shopping Networks

You want attention? Go on TV. You want to clear out your inventory? Go on a shopping channel.
March 1, 2001 in Ads by Type

Putting the "Tea" in Charity

This tea-selling duo knows the joys of making money--and then giving it away.
March 1, 2001 in Entrepreneur Magazine

Develop Your Own Cult Following

From underground phenomenon to national icon, your business can be a leader in its own right.
March 1, 2001 in Branding

Harry Potter And . . .

. . . the trials of growing a business . . . the rewards of independence and ownership. Behind the magic and the mystery hides an entrepreneurial tale. Join the initiated and learn what Harry has to s
February 1, 2001 in Entrepreneur Magazine

Bosses From Hell.And What You Can Learn From Them

You may hate your old bosses like Lucifer, but you can learn from them. Just don't join their minions.
February 1, 2001 in Leadership

Toot Your Own Horn

Would you water-ski from a blimp to promote your Web site?
January 1, 2001 in Entrepreneur Magazine

What Are You Doing, Dave?

Big Brother didn't show up in 1984, but in 2001, technology and fiction are finally starting to see eye to eye. So what is your business doing about it?
January 1, 2001 in Entrepreneur Magazine

Finger-Lickin' Good

If you think businesses need big, grimy cities to succeed, check out Lexington, Kentucky, and decide for yourself whether the grass is bluer on the other side.
January 1, 2001 in Entrepreneur Magazine

I Quit!

Before you utter those famous last words, milk that corporate job for all it's worth-your new start-up will thank you.
December 1, 2000 in Magazine

Tacky Never Looked So Good

They're a little offbeat. They sell weird stuff on the Web. This is their story.
December 1, 2000 in Entrepreneur Magazine

Pattern Behavior

Is the cross-stitch industry crafty enough to halt Napsteresque pattern swapping?
November 1, 2000 in Entrepreneur Magazine

The Tribe Has Spoken

Anybody can start a business . . . but not everybody makes it. Meet the entrepreneurial survivors.
November 1, 2000 in Entrepreneur Magazine

What's Up, Doc?

Imagine starting an Internet-based business with your own money. OK . . . now stop laughing--these entrepreneurs did it and lived to tell the tale.
October 1, 2000 in Entrepreneur Magazine

The INternet Crowd

Those webheads really know how to party
October 1, 2000 in Entrepreneur Magazine

Too Much Information

Stay sane with these information-overload tips.
October 1, 2000 in Magazine

Bridging The Gap

Ol' Will Shakespeare said it centuries ago: ''Crabbed age and youth cannot live together.'' Maybe not. But they can incorporate.
September 1, 2000 in Magazine

Lumbering To Success

Someone said, "Try and try again." Tom Sullivan did and ended a string of soured businesses by selling old lumber, proving that you can make a successful business out of almost anything.
September 1, 2000 in Entrepreneur Magazine

Stop-Gap Measures

Is bringing two age groups together under one business roof brewing success or inviting each other to a nightmare? Meet two sets of entrepreneurs who made their differences work-and one who couldn't s
September 1, 2000 in Entrepreneur Magazine

Gotcha!

A comedy of errors is only funny when it happens to someone else. Enjoy these tales of start-up blunders-but don't let them happen to you.
August 1, 2000 in Magazine

Walls Can Wait

. . . because the cubicle is the current state of office space.
August 1, 2000 in Entrepreneur Magazine

Hula-Hoop It Up

Welcome to the world of Internet phenomena, where you actually want to hear the words "Oh, it's just a fad."
July 1, 2000 in Entrepreneur Magazine

Class Of '98

Where are they now? We reunite with four entrepreneurial alumni to find out if that degree paid off.
May 1, 2000 in Magazine

Lost Generation

. . . and found generation. Introducing the generation called Jones
May 1, 2000 in Entrepreneur Magazine

Should You Stay or Should You Go?

Our writers debate the home office quandary: What happens when you grow out of your office or decide homebased life isn't for you?
April 1, 2000 in Magazine

Bring It On

There's nothing wrong with a little healthy competition. In fact, it's what some entrepreneurs live for.
April 1, 2000 in Entrepreneur Magazine

Easy Money

You've tried the lottery. You've even tried selling your Schwinn. Ever wonder why you can't get to the "M" word? Here's millionaire advice straight from the horses' mouths.
April 1, 2000 in Magazine

A Million For Your Thoughts

What makes those platinum-plated minds tick?
March 1, 2000 in Entrepreneur Magazine

On With The Show

There's no biz that can't be promoted through showbiz.
March 1, 2000 in Entrepreneur Magazine