Jay Conrad Levinson

The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at gmarketing.com.

Marketing

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
Marketing

What Marketing Is and Is Not

Knowing the difference is the first step in creating a successful campaign.
Marketing

The Essentials of Guerrilla Marketing

Implement these building blocks to create a successful campaign.
Marketing

Learn to Market More Creatively

Knowledge of your industry can bring originality to your business.

Here's the Plan

5 minutes are all you need to create a top-notch marketing plan--and get your business ready for success.

Coupons and Contests

Who can say no to a free gift? Find out why coupons and prize give-aways are good for business.
Starting a Business

Boost Sales With Coupons and Contests

Two time-tested marketing strategies that draw attention.
Starting a Business

Promote Your Business With Coupons and Contests

Guerrilla hints for maximizing your discounts and free products offers.
Marketing

Mind Over Market

Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century.
Marketing

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.

E-Ticket

12 ways to tap into the power of e-mail

May I...?

Getting permission to market to new prospects could snag you more customers.

Reality Check

Have you heard the news? It's time for your business to get real.

Need To Know?

In the information age, knowledge is your best weapon.

Hard To Get By

Marketing to today's discriminating customers takes a little ingenuity.