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Jay Conrad Levinson


From Jay Conrad Levinson

Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is chairman of Guerrilla Marketing International. His latest books include Guerrilla Marketing in 30 Days, 2nd. Edition with Al Lautenslager, Guerrilla Marketing on the Internet with Mitch Meyerson and Mary Eule Scarborough, and Startup Guide to Guerrilla Marketing with Jeannie Levinson.

30 Recent Stories

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
September 8, 2008 in Guerrilla Marketing

What Marketing Is and Is Not

Knowing the difference is the first step in creating a successful campaign.
July 7, 2008 in Guerrilla Marketing

The Essentials of Guerrilla Marketing

Implement these building blocks to create a successful campaign.
April 30, 2008 in Guerrilla Marketing

Learn to Market More Creatively

Knowledge of your industry can bring originality to your business.
February 13, 2008 in Marketing Ideas

Here's the Plan

5 minutes are all you need to create a top-notch marketing plan--and get your business ready for success.
February 1, 2008 in Entrepreneur Magazine

Coupons and Contests

Who can say no to a free gift? Find out why coupons and prize give-aways are good for business.
May 12, 2005

Boost Sales With Coupons and Contests

Two time-tested marketing strategies that draw attention.
April 25, 2005 in Ads by Type

Promote Your Business With Coupons and Contests

Guerrilla hints for maximizing your discounts and free products offers.
April 25, 2005 in Guerrilla Marketing

Mind Over Market

Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st
March 1, 2005 in Marketing Ideas

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
November 17, 2003 in Marketing Ideas


12 ways to tap into the power of e-mail
January 1, 1999 in Entrepreneur Magazine

May I...?

Getting permission to market to new prospects could snag you more customers.
December 1, 1998 in Entrepreneur Magazine

Reality Check

Have you heard the news? It's time for your business to get real.
October 1, 1998 in Entrepreneur Magazine

Need To Know?

In the information age, knowledge is your best weapon.
September 1, 1998 in Entrepreneur Magazine

Hard To Get By

Marketing to today's discriminating customers takes a little ingenuity.
August 1, 1998 in Entrepreneur Magazine

Playing Favorites

For best results, market to your best customers.
July 1, 1998 in Entrepreneur Magazine

In The Trenches

What makes a guerrilla entrepreneur? One part grit and two parts gumption.
June 1, 1998 in Entrepreneur Magazine

Scout's Honor

Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.
May 1, 1998 in Entrepreneur Magazine

Tech Advantage

Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.
April 1, 1998 in Entrepreneur Magazine

Attention Getters

Fresh ways to get a rise out of your marketing efforts.
March 1, 1998 in Entrepreneur Magazine

Mind Over Matter

Sigmund Freud and B.F. Skinner may be dead, but they can still help your business.
February 1, 1998 in Entrepreneur Magazine


What are your competitors up to? Here are five ways to find out.
January 1, 1998 in Entrepreneur Magazine

Hit Or Myth?

Learning to distinguish facts from fables for your marketing campaign.
December 1, 1997 in Entrepreneur Magazine

Point and Click

Do-it-yourself marketing materials that do the work for you.
November 1, 1997 in Entrepreneur Magazine

Good Ideas

Tips to revitalize your marketing strategy
October 30, 1997

Taking Care

17 ways to show your customers you care.
October 1, 1997 in Entrepreneur Magazine

Test Flight

Woo new customers with a pilot project.
September 1, 1997 in Entrepreneur Magazine

It's About Time

The right marketing target date could give your product the attention it deserves.
August 1, 1997 in Entrepreneur Magazine

Good Timing

Think time is money? Don't kid yourself--it's far more valuable than dollars and cents.
July 1, 1997 in Entrepreneur Magazine

Clear Advantage

Focusing on your company's competitive edge.
June 1, 1997 in Entrepreneur Magazine