Jay Conrad Levinson

The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at gmarketing.com.

From Jay Conrad Levinson

30 Recent Stories

Guerrilla Marketing

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
Guerrilla Marketing

What Marketing Is and Is Not

Knowing the difference is the first step in creating a successful campaign.
Guerrilla Marketing

The Essentials of Guerrilla Marketing

Implement these building blocks to create a successful campaign.
Marketing Ideas

Learn to Market More Creatively

Knowledge of your industry can bring originality to your business.
Entrepreneur Magazine

Here's the Plan

5 minutes are all you need to create a top-notch marketing plan--and get your business ready for success.

Coupons and Contests

Who can say no to a free gift? Find out why coupons and prize give-aways are good for business.
Ads by Type

Boost Sales With Coupons and Contests

Two time-tested marketing strategies that draw attention.
Guerrilla Marketing

Promote Your Business With Coupons and Contests

Guerrilla hints for maximizing your discounts and free products offers.
Marketing Ideas

Mind Over Market

Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st
Marketing Ideas

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
Entrepreneur Magazine


12 ways to tap into the power of e-mail
Entrepreneur Magazine

May I...?

Getting permission to market to new prospects could snag you more customers.
Entrepreneur Magazine

Reality Check

Have you heard the news? It's time for your business to get real.
Entrepreneur Magazine

Need To Know?

In the information age, knowledge is your best weapon.
Entrepreneur Magazine

Hard To Get By

Marketing to today's discriminating customers takes a little ingenuity.
Entrepreneur Magazine

Playing Favorites

For best results, market to your best customers.
Entrepreneur Magazine

In The Trenches

What makes a guerrilla entrepreneur? One part grit and two parts gumption.
Entrepreneur Magazine

Scout's Honor

Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.
Entrepreneur Magazine

Tech Advantage

Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.
Entrepreneur Magazine

Attention Getters

Fresh ways to get a rise out of your marketing efforts.
Entrepreneur Magazine

Mind Over Matter

Sigmund Freud and B.F. Skinner may be dead, but they can still help your business.
Entrepreneur Magazine


What are your competitors up to? Here are five ways to find out.
Entrepreneur Magazine

Hit Or Myth?

Learning to distinguish facts from fables for your marketing campaign.
Entrepreneur Magazine

Point and Click

Do-it-yourself marketing materials that do the work for you.

Good Ideas

Tips to revitalize your marketing strategy
Entrepreneur Magazine

Taking Care

17 ways to show your customers you care.
Entrepreneur Magazine

Test Flight

Woo new customers with a pilot project.
Entrepreneur Magazine

It's About Time

The right marketing target date could give your product the attention it deserves.
Entrepreneur Magazine

Good Timing

Think time is money? Don't kid yourself--it's far more valuable than dollars and cents.
Entrepreneur Magazine

Clear Advantage

Focusing on your company's competitive edge.

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