Kathy J. Kobliski


Yellow Pages Ads

If you're not advertising in your local Yellow Pages, you could be missing out on a critical source of leads.

Radio Ad How-To Guide

Your biz is ready to take to the airwaves, but how do you actually make a radio ad? Here are the basics.

Advertising on the Go

Want to keep business moving? Try placing ads on buses and in transit stations. Here's how it works.

How Radio Ads Are Produced

You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.

The Advantages of Transit Advertising

Want to catch the attention of commuters? Try advertising on buses and in transit stations.

Creating Your Advertising Plan

Even on a tight budget, you can get the results you want.

Reassess Your Ad Strategy

With the holidays approaching, it's a good time to get your advertising's reach and effectiveness in order.

Advertising in Slow Times

Don't react rashly to falling sales by cutting your ad budget. See what deals you can get first.

Finding Ad Inspiration

Gain a competitive advantage by studying your competitors' advertising.

How Often Do I Change My Print Ad?

Three questions to ask before making any adjustments

How to Market to College Students

Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that.

Radio Campaigns That Get Results

Calculate the frequency of your radio ads for optimum exposure.

Competing With the Big Boys

Even if there's a giant in your town, your small business stands a chance.

Timing is Everything

...especially when it comes to buying advertising.

Negotiating Radio Rates

Get the most for your advertising dollar.