Kathy J. Kobliski

30 Recent Stories

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Cable TV Ads

If you think you can't afford to advertise on television, think again--and look into this less-expensive TV ad option.
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Classified Ads

They may be old school, but classifieds still generate loads of interest from newspaper and magazine readers.
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No one can resist a coupon! Find out how to take advantage of this enticing form of advertising.
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Direct Mail

Direct mail is everywhere--and if you're not using this pervasive form of advertising, you could be missing out.
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Direct Response TV Ads

Generate immediate response from your prospects by using these "Call now!" ads to attract attention.
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If you've got a product that lends itself to a live demonstration, you may want to think about infomercial advertising.
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Magazine Ads

Got a niche product or business? Then advertising in the local section of a national magazine may be a smart move.
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Newspaper Ads

The oldest form of advertising is still an effective way to reach a large number of people. Find out if it's right for you.
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Online Ads

Not advertising online? You'd better be--that's where an increasingly large part of your target market is spending time.
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Outdoor Billboard Advertising

Got a broad customer base? Then advertising your business on a billboard could be the key to increasing sales.
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Radio Ads

Advertising in the right time slots and with the right amount of frequency are key to finding ad success on the airwaves.
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Do your business some good by sponsoring radio or TV programs that draw your target customers.
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Transit Ads

Put your ads on the move by advertising in and on buses.
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TV Ads

No matter who you're trying to reach, you'll find plenty of opportunities on network television.
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Yellow Pages Ads

If you're not advertising in your local Yellow Pages, you could be missing out on a critical source of leads.

Online Ads

Not advertising online? You'd better be--that's where an increasingly large part of your target market is spending time.

Radio Ad How-To Guide

Your biz is ready to take to the airwaves, but how do you actually make a radio ad? Here are the basics.

Advertising on the Go

Want to keep business moving? Try placing ads on buses and in transit stations. Here's how it works.
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How Radio Ads Are Produced

You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.
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The Advantages of Transit Advertising

Want to catch the attention of commuters? Try advertising on buses and in transit stations.
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Creating Your Advertising Plan

Even on a tight budget, you can get the results you want.
Advertising How-To Guides

Reassess Your Ad Strategy

With the holidays approaching, it's a good time to get your advertising's reach and effectiveness in order.

Advertising in Slow Times

Don't react rashly to falling sales by cutting your ad budget. See what deals you can get first.
Advertising 101

Finding Ad Inspiration

Gain a competitive advantage by studying your competitors' advertising.
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How Often Do I Change My Print Ad?

Three questions to ask before making any adjustments
Market Research

How to Market to College Students

Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that.
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Radio Campaigns That Get Results

Calculate the frequency of your radio ads for optimum exposure.
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Competing With the Big Boys

Even if there's a giant in your town, your small business stands a chance.
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Timing is Everything

...especially when it comes to buying advertising.
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Negotiating Radio Rates

Get the most for your advertising dollar.

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