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Kathy J. Kobliski

30 Recent Stories

Cable TV Ads

If you think you can't afford to advertise on television, think again--and look into this less-expensive TV ad option.
January 17, 2006 in Ads by Type

Classified Ads

They may be old school, but classifieds still generate loads of interest from newspaper and magazine readers.
January 17, 2006 in Ads by Type

Coupons

No one can resist a coupon! Find out how to take advantage of this enticing form of advertising.
January 17, 2006 in Ads by Type

Direct Mail

Direct mail is everywhere--and if you're not using this pervasive form of advertising, you could be missing out.
January 17, 2006 in Ads by Type

Direct Response TV Ads

Generate immediate response from your prospects by using these "Call now!" ads to attract attention.
January 17, 2006 in Ads by Type

Infomercials

If you've got a product that lends itself to a live demonstration, you may want to think about infomercial advertising.
January 17, 2006 in Ads by Type

Magazine Ads

Got a niche product or business? Then advertising in the local section of a national magazine may be a smart move.
January 17, 2006 in Ads by Type

Newspaper Ads

The oldest form of advertising is still an effective way to reach a large number of people. Find out if it's right for you.
January 17, 2006 in Ads by Type

Online Ads

Not advertising online? You'd better be--that's where an increasingly large part of your target market is spending time.
January 17, 2006 in Ads by Type

Outdoor Billboard Advertising

Got a broad customer base? Then advertising your business on a billboard could be the key to increasing sales.
January 17, 2006 in Ads by Type

Radio Ads

Advertising in the right time slots and with the right amount of frequency are key to finding ad success on the airwaves.
January 17, 2006 in Ads by Type

Sponsorships

Do your business some good by sponsoring radio or TV programs that draw your target customers.
January 17, 2006 in Ads by Type

Transit Ads

Put your ads on the move by advertising in and on buses.
January 17, 2006 in Ads by Type

TV Ads

No matter who you're trying to reach, you'll find plenty of opportunities on network television.
January 17, 2006 in Ads by Type

Yellow Pages Ads

If you're not advertising in your local Yellow Pages, you could be missing out on a critical source of leads.
January 17, 2006 in Ads by Type

Online Ads

Not advertising online? You'd better be--that's where an increasingly large part of your target market is spending time.
January 17, 2006

Radio Ad How-To Guide

Your biz is ready to take to the airwaves, but how do you actually make a radio ad? Here are the basics.
June 14, 2005

Advertising on the Go

Want to keep business moving? Try placing ads on buses and in transit stations. Here's how it works.
April 1, 2005

How Radio Ads Are Produced

You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.
March 18, 2005 in Ads by Type

The Advantages of Transit Advertising

Want to catch the attention of commuters? Try advertising on buses and in transit stations.
March 18, 2005 in Ads by Type

Creating Your Advertising Plan

Even on a tight budget, you can get the results you want.
December 10, 2001 in Ads by Type

Reassess Your Ad Strategy

With the holidays approaching, it's a good time to get your advertising's reach and effectiveness in order.
November 12, 2001 in Advertising How-To Guides

Advertising in Slow Times

Don't react rashly to falling sales by cutting your ad budget. See what deals you can get first.
October 1, 2001

Finding Ad Inspiration

Gain a competitive advantage by studying your competitors' advertising.
September 10, 2001 in Advertising 101

How Often Do I Change My Print Ad?

Three questions to ask before making any adjustments
August 13, 2001 in Ads by Type

How to Market to College Students

Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that.
July 1, 2001 in Market Research

Radio Campaigns That Get Results

Calculate the frequency of your radio ads for optimum exposure.
May 14, 2001 in Ads by Type

Competing With the Big Boys

Even if there's a giant in your town, your small business stands a chance.
March 12, 2001 in Ads by Type

Timing is Everything

...especially when it comes to buying advertising.
February 1, 2001 in Ads by Type

Negotiating Radio Rates

Get the most for your advertising dollar.
January 15, 2001 in Ads by Type