Kevan Lee

Kevan Lee

Content Crafter. Buffer
Kevan Lee is a Content Crafter at social-media firm Buffer. You can find him online, tweeting about his writing process, or at home, second-guessing football coaches. 
The 7 Secrets to the Most Effective Social-Media Campaigns
Social Media Marketing

The 7 Secrets to the Most Effective Social-Media Campaigns

Here is a list of simple, actionable tips that drive successful social-media ads.
How to Create a Social-Media Marketing Plan From Scratch (Infographic)
Social Media Marketing

How to Create a Social-Media Marketing Plan From Scratch (Infographic)

You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.
Beginner's Guide to Quora: The Most Helpful Uses for Marketers
Quora

Beginner's Guide to Quora: The Most Helpful Uses for Marketers

From content ideas to establishing authority to content creation and so much more, Quora has a lot to offer -- even by spending just a few minutes there each day.
15 New Social-Media Templates to Save You Even More Time With Your Marketing
Social Media

15 New Social-Media Templates to Save You Even More Time With Your Marketing

Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time. You can -- with the right set of tools.
Free Options to Popular Paid Marketing Services and Tools
Tools

Free Options to Popular Paid Marketing Services and Tools

Call it the $0 marketing stack.
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
Social Media Analytics

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
The Art of Making Customers Happy on Social Media
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
We Tried All the Best Pinterest Marketing Tips. Here's What Worked.
Pinterest

We Tried All the Best Pinterest Marketing Tips. Here's What Worked.

What you need to know about improving your marketing efforts on the photo-sharing site.
12 Tips and Tools for Managing Multiple Social-Media Accounts
Social Media Marketing

12 Tips and Tools for Managing Multiple Social-Media Accounts

These suggestions and strategies can help you save some serious time.
10 Unique Marketing Ideas to Test on Every Social-Media Channel
Social Media

10 Unique Marketing Ideas to Test on Every Social-Media Channel

One of the best ways to improve results on social media is to try new things.
The Best Content Marketing Tools to Help You Work Smarter, Not Harder
Productivity Tools

The Best Content Marketing Tools to Help You Work Smarter, Not Harder

From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
How to Schedule Social Media Content for Next Week, Next Month and Next Year
Social Media Marketing

How to Schedule Social Media Content for Next Week, Next Month and Next Year

Scheduling posts out in advance is a great way to stay organized and keep your marketing focused. Here's how.
10 Great Social-Media Strategies to Boost Your Results and Save You Time
Social Media Marketing

10 Great Social-Media Strategies to Boost Your Results and Save You Time

There's no shortage of intriguing new social media strategies. Here's a look at some that can improve your results -- fast.
17 Quick Wins to Boost Your Social-Media Marketing Right Away
Productivity

17 Quick Wins to Boost Your Social-Media Marketing Right Away

Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.