Kevan Lee

Kevan Lee

Content Crafter. Buffer
Kevan Lee is a Content Crafter at social-media firm Buffer. You can find him online, tweeting about his writing process, or at home, second-guessing football coaches. 
The Art of Making Customers Happy on Social Media
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
We Tried All the Best Pinterest Marketing Tips. Here's What Worked.
Pinterest

We Tried All the Best Pinterest Marketing Tips. Here's What Worked.

What you need to know about improving your marketing efforts on the photo-sharing site.
12 Tips and Tools for Managing Multiple Social-Media Accounts
Social Media Marketing

12 Tips and Tools for Managing Multiple Social-Media Accounts

These suggestions and strategies can help you save some serious time.
10 Unique Marketing Ideas to Test on Every Social-Media Channel
Social Media

10 Unique Marketing Ideas to Test on Every Social-Media Channel

One of the best ways to improve results on social media is to try new things.
The Best Content Marketing Tools to Help You Work Smarter, Not Harder
Productivity Tools

The Best Content Marketing Tools to Help You Work Smarter, Not Harder

From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Personal Branding

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
How to Schedule Social Media Content for Next Week, Next Month and Next Year
Social Media Marketing

How to Schedule Social Media Content for Next Week, Next Month and Next Year

Scheduling posts out in advance is a great way to stay organized and keep your marketing focused. Here's how.
10 Great Social-Media Strategies to Boost Your Results and Save You Time
Social Media Marketing

10 Great Social-Media Strategies to Boost Your Results and Save You Time

There's no shortage of intriguing new social media strategies. Here's a look at some that can improve your results -- fast.
17 Quick Wins to Boost Your Social-Media Marketing Right Away
Productivity

17 Quick Wins to Boost Your Social-Media Marketing Right Away

Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.
How to Use Twitter Analytics to Help You Tweet Better
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
27 Formulas That Can Drive Clicks and Engagement on Social Media
Online Writing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Productivity

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
The Complete Guide to Creating the Perfect Facebook Page for Your Business
Facebook Marketing

The Complete Guide to Creating the Perfect Facebook Page for Your Business

From A to Z, what you need to know to get build and manage a killer Facebook page.
How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)
Data Analysis

How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)

Stats don't lie. They just might not be telling the story you expect.