Kevan Lee

Kevan Lee

Content Crafter. Buffer
Kevan Lee is a Content Crafter at social-media firm Buffer. You can find him online, tweeting about his writing process, or at home, second-guessing football coaches. 
How to Use Twitter Analytics to Help You Tweet Better
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
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27 Formulas That Can Drive Clicks and Engagement on Social Media
Online Writing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Productivity

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
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The Complete Guide to Creating the Perfect Facebook Page for Your Business
Facebook Marketing

The Complete Guide to Creating the Perfect Facebook Page for Your Business

From A to Z, what you need to know to get build and manage a killer Facebook page.
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How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)
Data Analysis

How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)

Stats don't lie. They just might not be telling the story you expect.
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Ultimate Headline Formulas for Tweets, Posts, Articles and Emails
Writing

Ultimate Headline Formulas for Tweets, Posts, Articles and Emails

The blueprints exist to get the things you write clicked. Here are some surefire tips.
189 Words That Get Your Customer's Attention Every Time
Increasing Conversions

189 Words That Get Your Customer's Attention Every Time

Bottom line: Using these words can help you convert readers into paying customers.
An Expert Guide to Idea Curation: How to Get More Ideas for Great Content
Brainstorming

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

How can we get more ideas more consistently? There's inspiration everywhere. We've just got to keep our eyes open.
6 Powerful Psychological Effects That Explain How Our Brains Tick
Psychology

6 Powerful Psychological Effects That Explain How Our Brains Tick

Understanding the way we tick might help us to tick even better.