Lida Citroën

Lida Citroën

Reputation management and personal branding expert

Lida Citroën is an executive personal branding and reputation management specialist based in Colorado. As a public speaker and consultant, she works with global companies, business leaders and professionals to increase and enhance their reputation and relevancy to target markets, driving strategic and initiatives. Since 2009, Lida has donated her expertise to helping veterans make successful transitions through her workshops, speaking and writing. Her newest book, Your Next Mission: A personal branding guide for the military-to-civilian transition, is impacting veterans and active duty military around the globe.

3 Benefits to Giving Away Your Services and Sharing Your Expertise
Charity

3 Benefits to Giving Away Your Services and Sharing Your Expertise

Numerous studies point to the physical, psychological and even spiritual effects of charity. And it could also help your business thrive.
Why Veterans and Civilian Employers Have So Much Trouble Communicating
Veterans

Why Veterans and Civilian Employers Have So Much Trouble Communicating

Vets are eager to work and the private sector admires their service but cultural differences make the process surprisingly difficult.
A Month-by-Month Strategy to Reinvent Your Personal Brand
Personal Branding

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
5 Reputation Missteps to Avoid During the Holidays
Personal Branding

5 Reputation Missteps to Avoid During the Holidays

Between the rauckus company party and who you forgot to send a card, the holidays are a surprisingly treacherous time for your personal brand.
5 Insights for Veterans Competing in the Civilian World
Veterans

5 Insights for Veterans Competing in the Civilian World

The transition to civilian from the structure and values of the military might be the toughest mission yet.
Are You 'Should-ing' All Over Your Career?
Careers

Are You 'Should-ing' All Over Your Career?

Talking yourself out of pursuing your dream is not the same as being prudent.
To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation
Personal Branding For A Better Life

To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation

When we teach our children the value and fragility of their personal reputation they learn who they are, regardless of what others think.
4 Basics for Building (or Repairing) Your Personal Brand
Reputation Management

4 Basics for Building (or Repairing) Your Personal Brand

The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.
10 Things Veterans Want Hiring Managers to Know About Them
Recruiting

10 Things Veterans Want Hiring Managers to Know About Them

The stamina and values of veterans are major assets for every employer. Helping them make the transition from military life to civilian employment is the right thing to do.