Reputation management and personal branding expert
Lida Citroën is an executive personal branding and reputation management specialist based in Colorado. As a public speaker and consultant, she works with global companies, business leaders and professionals to increase and enhance their reputation and relevancy to target markets, driving strategic and initiatives. Since 2009, Citroën has donated her expertise to helping veterans make successful transitions through her workshops, speaking and writing. Her newest book,
Your Next Mission: A personal branding guide for the military-to-civilian transition, is impacting veterans and active duty military around the globe.
If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.
Military service imbues people with the values employers prize but getting vets to talk about themselves is often a challenge.
Has your personal brand suffered a serious blow or maybe even sabotage?
Adaptable? Check. Able to deal with stress? Check. Ready to align with a vision? Check.
Do you really want your audience to be looking at Apple's logo, or at yours?
Numerous studies point to the physical, psychological and even spiritual effects of charity. And it could also help your business thrive.
Vets are eager to work and the private sector admires their service but cultural differences make the process surprisingly difficult.
Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Between the rauckus company party and who you forgot to send a card, the holidays are a surprisingly treacherous time for your personal brand.
The transition to civilian from the structure and values of the military might be the toughest mission yet.
Talking yourself out of pursuing your dream is not the same as being prudent.
Personal Branding For A Better Life
When we teach our children the value and fragility of their personal reputation they learn who they are, regardless of what others think.
The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.
The stamina and values of veterans are major assets for every employer. Helping them make the transition from military life to civilian employment is the right thing to do.
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© 2016 Entrepreneur Media, Inc.