Peter Horst
Fortune 500 CMO
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Nike's Colin Kaepernick Campaign: Bold Move or Brand Suicide?
There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
More Authors You Might Like
-
Ksana Liapkova
Head of ConvertSocial
-
Mary Hubbard
Product. Experience. Governance.
-
Sherin Shibu
News Reporter
-
Joy Gendusa
Founder/CEO of PostcardMania
-
Mary Banks
Director of Admissions Consulting, Quad Education Group
-
Entrepreneur Store
Entrepreneur Store
-
Amanda Breen
Senior Features Writer