Rachel Meranus

Rachel Meranus is vice president of communications at PR Newswire, an online press release distribution network based in New York. Get more information about PR Newswire and public relations with their PR Toolkit for small businesses.

28 Recent Stories

Winning Award Competitions
Getting Press

Winning Award Competitions

Five steps to find and submit the best application and publicize your win.
Five Ways to Build Public Speaking into Your Marketing Plan
Public Speaking

Five Ways to Build Public Speaking into Your Marketing Plan

No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
Spotlighting Your Social Responsibility
Public Relations

Spotlighting Your Social Responsibility

Strategies to keep people from thinking you're only in it for the money
How to Judge Media Opportunities
Getting Press

How to Judge Media Opportunities

With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Getting Press

Grab the Holiday Spotlight

These simple tricks of the trade can help you make the most of your seasonal PR efforts.
Getting Press

Do Your Videos Command Attention?

Use these expert tips to create content that gets you noticed.
Websites

Don't Let Your Video Get Lost in the Crowd

Use these expert tips to create content that gets you noticed.
Social Media

Sharpen Your Social Media Intelligence

Proactively monitor how your company is represented in blogs, Facebook or Twitter.
Getting Press

Become an Industry Expert

Offering your wisdom to the media is a great way to further your brand.
Public Relations

Take Advantage of Twitter

How to leverage the latest social media craze to benefit your business
Marketing How-To Guides

Do More with Less

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Public Relations

Unearth the Hidden Publicity Gems in Your Business

Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
International Growth

Reaching Beyond Borders

With Web 2.0, opportunities abound for small businesses to target customers far and wide.
Public Relations

Teaching Old Dogs New Tricks

Understanding the changing face of journalism can be the key to getting more coverage for your business.
SEO | Search Engine Optimization

Become the Key(word) Master

Choose your words wisely for SEO success.
Public Relations

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Getting Press

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Public Relations

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Public Relations

Stepping Into a Reporter's Shoes

By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
Public Relations

The Communications Cycle

Make the most of your time and PR budget by following this simple and effective method.
Public Relations

Managing Bad Press

What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Public Relations

Public Relations 2.0

Here's a look at how you can build awareness through social media.
Getting Press

The Multicultural Media Boom

Why you need to include multicultural media sources in your PR efforts
Public Relations

Optimize Visibility with Quality Photos

Including photographs can place your news release at the top of the pile.
Public Relations

The Art of the Bylined Article

Do you have what it takes to be published? If so, this PR tactic can really help your business.
Marketing Basics

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
Developing a PR Plan
PR Basics

Developing a PR Plan

Want to make sure your business's name gets heard this year? You need to plan for PR.
Getting Press

Generating Coverage Between Press Releases

Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.

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