Robert W. Bly

Robert W. Bly

Author, Copywriter, and Marketing Consultant
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter. His most recent book, The Marketing Plan Handbook (Entrepreneur Press 2015), is available for pre-order at all major bookstores.
Why and When to Review Your Marketing Plan
Marketing

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.
How to Create a One-Year Marketing Plan
Small Business - Big Impact

How to Create a One-Year Marketing Plan

A 12-month plan can put you on the right path to marketing success. Find out what you need to create one that works.
8 Tools You Need for Tracking Website Performance
Marketing

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
The Quick SEO Guide You Need for Your Website
Marketing

The Quick SEO Guide You Need for Your Website

Find out how to get your website noticed on search engines.
10 Tips for Creating Marketing Messages that Work
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Pro Tips for Hitting the Pricing Nail on the Head
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Attract New Business by Building Out Your Product Line
Growth Strategies

Attract New Business by Building Out Your Product Line

To create a successful business, you have to sell multiple products or services to keep customers coming back. Here's how to determine what to add to your product line.
How to Convince Customers to Buy From You and Not the Competition
Growth Strategies

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
How to Create a Positioning Statement That Stands Out
Marketing

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.
What You Need to Know About Your Competitors to Beat Them
Marketing

What You Need to Know About Your Competitors to Beat Them

If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.
Essential Information to Collect on Every Prospect and Customer
Marketing

Essential Information to Collect on Every Prospect and Customer

By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
The Biggest Selling Mistake Business Owners Make
Marketing

The Biggest Selling Mistake Business Owners Make

If you don't know your ideal customers like the back of your hand, you won't be able to meet your customers' needs better than your competitors.
The 3-Part Elevator Pitch Formula You Need to Know
Marketing

The 3-Part Elevator Pitch Formula You Need to Know

You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Vision Statements: Why You Need One and How to Create One
Marketing

Vision Statements: Why You Need One and How to Create One

To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
10 Ways to Stretch Your Marketing Budget
Marketing

10 Ways to Stretch Your Marketing Budget

Useful strategies to help you maximize your campaigns and save money.