Robert W. Bly
Robert W. Bly has been an independent copywriter and marketing consultant for more than a quarter of a century. He has worked with more than 100 clients including Boardroom, Phillips, IBM, Nortel, Agora, Prentice Hall and Grumman. He is the author of more than 75 books. His most recent book, The Marketing Plan Handbook , from Entrepreneur Press , is available at all major bookstores.