Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter. His most recent book, The Marketing Plan Handbook
(Entrepreneur Press 2015), is available for pre-order at all major bookstores.