📺 Stream EntrepreneurTV for Free 📺

Flo Rida Beats Celsius Energy Drink Company in $82.6 Million Lawsuit The rapper emerged victorious in his battle against the company over an alleged violation of their legally binding agreement.

By Steve Huff

entrepreneur daily
Mindy Small | Getty Images

Rapper Flo Rida, a.k.a. Tramar Lacel Dillard, has won an $82.6 million breach-of-contract lawsuit against energy drink company Celsius. The suit, filed in 2021, accused Celsius of not paying the rapper the stock options and bonuses he was allegedly owed.

Law & Crime reports that a Broward County, Florida jury sided with Flo Rida in the case, which his lawyer, John Uustal, described as involving "complicated legal issues." Uustal also said the partnership helped Celsius more than it helped Flo Rida.

Celsius Energy Drink was first introduced in 2004 and claimed it would boost metabolism, increase endurance, and improve mental focus. While Red Bull is the clear sales leader in the energy drink industry, Celsius has carved out a niche by positioning itself as a healthier alternative. The partnership between Flo Rida and Celsius began in 2014 and lasted through 2018.

According to the lawsuit, the company had promised the rapper a 1 percent ownership stake. Still, Flo Rida claimed he was unaware that Celsius was withholding stock and royalties from him.

Celsius' lawyers said during the trial that Flo Rida was paid "in excess" of the money owed. Despite this, the jury ultimately sided with the rapper. Attorney Uustal said they believed "the jury [would] do the right thing" and his side trusted the verdict.

Steve Huff

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

'Everyone Is in Complete Shock': A 500-Person Tesla Team Found Out 'in the Middle of the Night' Their Charger Division Was Laid Off

Other car companies that use the technology, such as General Motors and Ford, also weren't expecting the news, according to reports.

Living

The BirdBike eBike Is Just $700 with Free Shipping

The eBike from the originators of the electric scooter trend is hundreds of dollars off for a limited time.

Side Hustle

He Started a Salty Backyard Side Hustle That Out-Earned His Full-Time Job and Now Makes Over $1 Million a Year: 'Take the Leap'

In 2011, Kyle Needham turned his passion for oysters into a business that saw consistent monthly revenue "right away."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Business News

James Clear's Atoms App Promises to Help Break Bad Habits and Create Better Ones — Here's How It Works

The app turns Clear's best-selling book, "Atomic Habits," into something actionable.