📺 Stream EntrepreneurTV for Free 📺

How to Write Something That People Will Actually Read 'As for how to write well,' writes Paul Graham, 'here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut everything unnecessary.'

By Gregory Ciotti

entrepreneur daily

This story originally appeared on Help Scout

Shutterstock

"As for how to write well," writes Paul Graham, "here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut out everything unnecessary."

It's all too easy to follow his first piece of advice and then neglect to follow the rest.

The root of the problem lies in our desire to impress. Thesaurus carpet-bombings and long-winded sentences are commonly mistaken for fine writing, because they feel authoritative and intellectual. But they're just masks; effective writing is lean, clean, and easy to read.

It's difficult putting thoughts to page without losing a little luster along the way. In that spirit, here are a few of my favorite lessons on the dark art of polishing your first draft.

Strip away the inessential

Richard Lanham's Paramedic Method is helpful for finding and killing the bloat. First outlined in his book Revising Prose, it consists of six steps:

  1. Highlight the prepositions.
  2. Highlight the "is" verb forms.
  3. Find the action. (Who is kicking whom?)
  4. Change the action into a simple active verb.
  5. Start fast—no slow windups.
  6. Read the passage out loud with emphasis and feeling.

In every paragraph Lanham revises, wordiness sneaks in out of laziness, or because the author wanted to turn a plain statement into a pompous profundity.

Here is an example from Revising Prose:

The Paramedic Method took the sentence from 21 words down to 7, a 66% reduction in "Lard Factor," as Lanham says.

When stripped of their excess, the concern isn't that these passages haven't said anything profound; it's that they haven't said anything at all. The cost of confusing a colleague is high, but what about the cost of confusing yourself?

Don't write words, write 'music'

Great writing moves you effortlessly through the words; reading becomes as quick as thought.

Part of mastering flow, this "music" in writing, means understanding the interplay between short and long sentences.

Author Gary Provost explains the importance of finding such a harmony in his book 100 Ways to Improve Your Writing:

The stamina of a long sentence can build a tense, winding climb to the climax; like a roller coaster slowly ascending to the summit. In contrast, the economical short sentence is best suited to drive home a revelation.

In every instance, a short sentence brings momentum to a halt; the interruption must be used to make a statement with teeth. Repetition weakens impact, so you'll only have a handful of opportunities in each piece. Make them count.

Take inspiration from timeless style

Novelist Neil Gaiman once said that writers find their own voices only after they've sounded like a lot of other people. On the road to writing your own seminal sentences, start by studying those that have stood the test of time.

Quotes, sayings, and maxims have a way of staying with you long after you've read them; author Cody Delistraty says it's because they are both a syntactical triumph and a visceral victory.

You can often adapt their enduring structure to make a different point:

Even when the meaning changes entirely, staying close to a timeless style will improve your delivery:

Learn by example rather than rules. You'll only be able to generate great sentences if you know what they look like.

Be more than clear: be vivid

A selfless writer uses creativity to better illustrate his or her message. From the words chosen to the pictures painted through metaphor, the aim is to bevivid — a tricky blend of clear and imaginative.

Joseph Conrad, a famed novelist who was not a native English speaker until his early 20s, often used unusual words to create striking descriptions. Here is an example from Romance:

Leaving Seraphina with Castro, and sticking the remaining pair of pistols in my belt, I swarmed up the rope.

As Paula LaRocque notes in her Book on Writing, most people "would not think of writing swarmed, but it was a fine word for the context because it conjured up a frenzy of arms and legs."

Strong writers routinely find such moments by digging past the surface. I'm reminded of Jason Fried's use of "patina" to depict how an authentic company culture forms over time.

If you draw from the well of imagery, use what you find to heighten feeling, not flash. Your readers want to see what you see. Show them.

"What one takes most pains to do, should look as if it had been thrown off quickly, almost without effort," wrote Michelangelo. "Take infinite pains to make something that looks effortless."

In this way, all good writing is humble. Hiding your toil is the final gift you must give your audience. They won't know of the discarded drafts, or of the work, worry, and grief spent on your best attempt at an enjoyable final product.

They won't know, because you made it look easy.

Gregory Ciotti

Marketing Strategist

Wilmington, Del.,-based Gregory Ciotti is the marketing strategist at Help Scout, the invisible email support software for small businesses. He also writes about behavioral psychology at his blog Sparring Mind.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Clinton Sparks Podcast: How T.I. Achieved Massive Entrepreneurship Success in Music and Life

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

Green Entrepreneur®

A Deer Invasion in Hawaii Has Turned Into an Environmental Crisis—And a Sustainable Business Opportunity

How Maui Nui Venison built a for-profit harvesting business that protects the land and helps the local community.

Business News

'They're Scared': PNC Arena Bans New York Residents From Purchasing Tickets Ahead of Rangers, Hurricanes NHL Playoff Matchup

The two teams will face off in Game 1 of the second round of the Eastern Conference fight for the Stanley Cup.

Business News

Spotify Removes a Key Feature From Its Free Music Listening Tier

The change is unofficial, so far, but social media users on Reddit and X have noticed a cap on using the lyrics feature.

Growing a Business

'Marketing Happy Hour' Podcast Hosts Share the Best Way to Connect With Consumers: 'Think of Social Media Like a First Date'

Brand marketing experts and hosts of the Marketing Happy Hour podcast share tips on how to launch, grow, and make the most out of your small business's online presence.