Wilmington, Del.,-based Gregory Ciotti is the marketing strategist at
, the invisible email support software for small businesses. He also writes about behavioral psychology at his blog
Creating great online 'content' is another avenue to help customers get the results they need.
Being consistent doesn't count for everything, but it sure counts for a lot. Let me explain.
Your writing should be meaningful. Here are some signs that it is heading in the right direction.
Never skimp on that which directly affects customer communications.
The times change, the tools change -- but human nature is perpetual.
Even great data cannot guarantee good decision-making. Without context, data is meaningless.
A small selection of shortcuts are useful and meaningful, but don't be fooled by the illusion of progress.
Earning customer loyalty is an uphill battle, but it is always worth the effort.
Teamwork makes the dream work. When the right talent is working together, magic can happen -- but only if you know how to spot greatness and hire it.
Does the stat game interfere with businesses growth? It certainly seems like it, especially if you're looking to hack a specific metric up and to the right.
Candor among talented teams is no small feat, but executives across industries will tell you that it is the universal gold standard.
Here are five of the most common, most concerning reasons that good judgment among teams can falter.
As a professional, executive or entrepreneur, the more you know about how people tick, the better.
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Quality output demands quality input.
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© 2015 Entrepreneur Media, Inc.