Wilmington, Del.,-based Gregory Ciotti is the marketing strategist at
, the invisible email support software for small businesses. He also writes about behavioral psychology at his blog
Here are a handful of troublesome scenarios you may come across, and some guidance on how to handle them.
Why dismiss yourself as unable to contribute beyond your own abilities?
The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
It's time to get serious about creativity.
It can seep throughout an organization, sabotaging motivation, enthusiasm and comradery.
Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Great communication is an art. Honing it to a keen edge is a science.
Oftentimes, a negative experience can be salvaged and turned into an opportunity.
Creating great online 'content' is another avenue to help customers get the results they need.
Being consistent doesn't count for everything, but it sure counts for a lot. Let me explain.
Your writing should be meaningful. Here are some signs that it is heading in the right direction.
Never skimp on that which directly affects customer communications.
The times change, the tools change -- but human nature is perpetual.
Even great data cannot guarantee good decision-making. Without context, data is meaningless.
A small selection of shortcuts are useful and meaningful, but don't be fooled by the illusion of progress.
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© 2015 Entrepreneur Media, Inc.