Gregory Ciotti

Gregory Ciotti

Marketing Strategist
Wilmington, Del.,-based Gregory Ciotti is the marketing strategist at Help Scout, the invisible email support software for small businesses. He also writes about behavioral psychology at his blog Sparring Mind.
10 Ways to Convert More Customers Using Psychology (Infographic)
Increasing Conversions

10 Ways to Convert More Customers Using Psychology (Infographic)

The times change, the tools change -- but human nature is perpetual.
Customer Support Is More Than High Scores
Customer Service

Customer Support Is More Than High Scores

Even great data cannot guarantee good decision-making. Without context, data is meaningless.
Forget 'Lifehacks.' Form Good Habits Instead.
Habits

Forget 'Lifehacks.' Form Good Habits Instead.

A small selection of shortcuts are useful and meaningful, but don't be fooled by the illusion of progress.
Delivered by
Creating Customers for Life: 50 Resources on Loyalty, Churn and Customer Retention
Customer Loyalty

Creating Customers for Life: 50 Resources on Loyalty, Churn and Customer Retention

Earning customer loyalty is an uphill battle, but it is always worth the effort.
How to Make Hiring Less of a Headache
Hiring Tips

How to Make Hiring Less of a Headache

Teamwork makes the dream work. When the right talent is working together, magic can happen -- but only if you know how to spot greatness and hire it.
Delivered by
Spare Me Your Platitudes. Customers Are Tired of Insincere Support.
Customer Service

Spare Me Your Platitudes. Customers Are Tired of Insincere Support.

Does the stat game interfere with businesses growth? It certainly seems like it, especially if you're looking to hack a specific metric up and to the right.
The Lost Art of Candor in the Workplace
Workplaces

The Lost Art of Candor in the Workplace

Candor among talented teams is no small feat, but executives across industries will tell you that it is the universal gold standard.
Why Good Employees Make Bad Decisions
Leadership

Why Good Employees Make Bad Decisions

Here are five of the most common, most concerning reasons that good judgment among teams can falter.
Presented by
25 Books on Persuasion, Influence and Understanding Human Behavior
Personal Improvement

25 Books on Persuasion, Influence and Understanding Human Behavior

As a professional, executive or entrepreneur, the more you know about how people tick, the better.
The Customer Is Mostly Wrong
Customer Feedback

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
 Are You Cultivating Knowledge, or Just Consuming Information?
Habits

Are You Cultivating Knowledge, or Just Consuming Information?

Quality output demands quality input.
10 Must-See Videos on Business, Creativity and Success
Inspiration

10 Must-See Videos on Business, Creativity and Success

Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
How Music Affects Your Productivity
Productivity

How Music Affects Your Productivity

With so much of our work now being done at computers, music has become an important way to 'optimize the boring.' Here's how to do it right.
The 3 Words Your Customers Love Most
Sales

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
The Best Way to Change Your Habits? Control Your Environment.
Habits

The Best Way to Change Your Habits? Control Your Environment.

We are more reliant on environmental triggers than we'd like to think. Here's a look at how you can use these triggers to encourage good behavior.