Gregory Ciotti

Gregory Ciotti

Marketing Strategist
Wilmington, Del.,-based Gregory Ciotti is the marketing strategist at Help Scout, the invisible email support software for small businesses. He also writes about behavioral psychology at his blog Sparring Mind.

11 Recent Stories

How Music Affects Your Productivity
Grow Your Business

How Music Affects Your Productivity

With so much of our work now being done at computers, music has become an important way to 'optimize the boring.' Here's how to do it right.
The 3 Words Your Customers Love Most
Marketing

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
The Best Way to Change Your Habits? Control Your Environment.
Lifestyle

The Best Way to Change Your Habits? Control Your Environment.

We are more reliant on environmental triggers than we’d like to think. Here's a look at how you can use these triggers to encourage good behavior.
10 Stories of Unforgettable Customer Service
Grow Your Business

10 Stories of Unforgettable Customer Service

Inspirational stories of great people and companies going above and beyond.
The Psychology of Getting More Done (In Less Time)
Grow Your Business

The Psychology of Getting More Done (In Less Time)

While it can be easy to find motivation, it's usually not so easy to stay disciplined. Here are some tips.
The Psychological Benefits of Writing: Why Richard Branson and Warren Buffett Write Regularly
Lifestyle

The Psychological Benefits of Writing: Why Richard Branson and Warren Buffett Write Regularly

Writing is thought put to page, which makes all of us writers -- even if we don’t have the chops to spin beautiful prose.
10 Insights on Building, Motivating and Managing an Exceptional Team
Grow Your Business

10 Insights on Building, Motivating and Managing an Exceptional Team

Is team building an art or a science? Fortunately, academic research on group dynamics sheds some much needed light on creating and motivating the perfect staff.
The Shocking Truth: Customers Don't Want to Engage With Your Company
Marketing

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Lessons in Customer Service From the World's Most Beloved Companies
Marketing

Lessons in Customer Service From the World's Most Beloved Companies

We shed some light on what these big companies are getting right with customer service, and why.
A Scientific Take on Viral Marketing
Marketing

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.
The Psychology of Color in Marketing and Branding
Marketing

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.