📺 Stream EntrepreneurTV for Free 📺

'All Sides Like It Should Be': A Popular Chicken Chain Is Debuting a New Menu Based on the Viral 'Girl Dinner' TikTok Trend Popeyes new menu surprisingly doesn't contain any fried chicken.

By Emily Rella

entrepreneur daily

Viral TikTok trends have been influencing fast food and restaurant customers for years, from exposing secret menu items to creating new food combinations.

The latest food trend, dubbed the "Girl Dinner," features millions of TikTok users posting clips of a sides-only "meal," from grapes and cheese plates to cut-up comfort food spreads with pizza, brownies, and candy, all over a sound that says, "This is my girl dinner."

Now, Popeyes is debuting a "Girl Dinner" new menu based entirely on the trend that features Southern-style comfort foods — all sides, of course.

Related: Man Destroys Popeyes Kitchen After Not Being Paid

The menu contains Homestyle Mac & Cheese, Cajun Fries, Mashed Potatoes with Cajun Gravy, Red Beans & Rice, Coleslaw, and A la Carte Biscuits though it's noted that the chain's famous fried chicken is not on the menu.

The original video to use the sound for the trend, posted by TikToker Olivia Maher, has received over 1.4 million views since May, with the hashtag #girldinner generating over 353.1M views.

@liviemaher #girldinner #medievaltiktok ♬ original sound - Olivia Maher

"With the intention to offer a delicious variety of flavors to 'Girl Dinner' enthusiasts, Popeyes designed its 'Girl Dinner' menu to offer guests options packed with robust Cajun flavors that are made with the same slow, time-honored, homemade traditions of Southern cooking that the brand started in 1972 — many of which defy logic for a fast-food restaurant, but which make Popeyes food taste great,'" a Popeyes spokesperson said via statement to TODAY.

Related: Popeyes' New Collaboration With Megan Thee Stallion Just Broke the Internet

Hundreds on social media found the menu rollout hysterical and endearing, with some calling the concept "elite."

The girl dinner will be available for a limited time for both delivery and pickup.

Popeyes is owned by Restaurant Brands International, which also oversees Burger King and Tim Hortons.

RBI was up over 49% year over year as of Monday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Data & Recovery

Transfer Data Affordably for Life with This $30 License

EaseUS Disk Copy enables easy and affordable data transfers and Windows OS migrations without needing to reinstall.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Franchise

These Are the Most Diverse and Equitable Franchises in 2024

If you're looking for a diverse franchise family, these brands are a great place to start.