Next to diamonds, flowers are a girl's best friend, and starting a florist shop is a relatively easy business to get up and rolling. There are really three important issues to address in order for a florist shop to become successful. The first is business location, and the location must be in a high-traffic and highly visible area to increase walk-in business. The second issue is delivery. The business must provide customers with a fast and efficient delivery service. The third important aspect of the business is national exposure. The business must join a florist association that promotes national delivery regardless of geographic location as some florist shops gain as much as 25 percent of their business from people who order flowers from outside the service area of the florist.