Nobody Gets Me, Not Even Spotify!!! An annual end-of-the-year feature in existence since 2016, Spotify's Wrapped allows users to view a compilation of data about their activity on the platform over the past year and invites them to share it on social media

By Soumya Duggal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

freepik

Much like everything else on the internet, including your Instagram account, it is a perennial wonder whether your virtual self matches your 'real one'. After all, are you really the fun-loving, outgoing nature enthusiast that your aesthetic Facebook posts, published from the confines of your cosy bedroom, suggest? And what about your musical tastes?

Swedish company Spotify, one of the world's most popular music-streaming apps, dropped its Wrapped 2022 yesterday, sending many in a tizzy. An annual end-of-the-year feature in existence since 2016, Spotify's Wrapped allows users to view a compilation of data about their activity on the platform over the past year and invites them to share it on social media.

CRED founder Kunal Shah appreciated the feature, tweeting, "Spotify end of year update is great product feature for artists to brag about their social influence and consumers to demonstrate their artistic discernment."

While many users were amused with their Spotify music report card, several expressed playful frustration, particularly through memes, with the app's methodology that seemed to have incorrectly chosen songs, artists and podcasts for their Wrapped lists.

"The math behind Spotify Wrapped makes absolutely no sense to me. There are songs I *know* I've listened to as much or more this year than my top songs. Gonna start counting my listens myself, tired of the fake news," tweeted one user.

"I think spotify wrapped this year should have a category for 'songs you obsessively looped for a week and then never touched again," tweeted another.

But what of the case when the app's math might have been impeccable and yet failed to capture your true musical disposition? Have a look at some hilarious examples below:

Suffice to say, at a time when companies across sectors are aggressively collecting data to gain the deepest possible insight into consumer psyche, it is an indication of technology's foundational 'brokenness' that its findings may not always accurately depict their human subjects even in instances of being technically correct. In less philosphical terms, chuck your unflattering Spotify Wrapped results out of the window. Careful, many music snobs are afoot!

Soumya Duggal

Former Feature Writer

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Technology

Old Waste, New Energy: Ashish Bhandari, MD & CEO, Thermax Limited

As the world scrambles for cleaner energy and tighter efficiency, India's Thermax Limited is doing something refreshingly rare: putting its money, talent, and tech where its mission is.

Science & Technology

17 Surprising Ways 7-Figure Solopreneurs Are Using AI — And You're Not

Uncover 17 high-leverage AI strategies designed to scale your solo business, increase profitability and eliminate guesswork.

Money & Finance

8 Passive Income Ideas That Are Actually Worth Pursuing

These passive income ideas offer long-term earning potential with minimal ongoing effort.

Business News

Getting a Wharton MBA Was 'a Waste of Time,' According to a Global Bank CEO. Here's the Degree He Recommends Instead.

Bill Winters is the CEO of the 160-year-old international bank, Standard Chartered.

News and Trends

AMD India Funds Semiconductor Startup AAGYAVISION

The start-up is developing advanced imaging and sensing technologies using semiconductors, radar systems, and AI.