Tony Parinello

Tony Parinello has become the nation's foremost expert on executive-level selling. He's also the author of the bestselling book bearing the name of his sales training program,Getting to VITO, the Very Important Top Officer, 10 Steps to VITO's Office,as well as the host of Club VITO, a weekly live internet broadcast.

30 Recent Stories

Marketing Basics

Get Referred to the Top Dog

Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
Finding Prospects

How Much Are You Worth?

Show your sales prospects how much they really need you with a value inventory report.
Sales Techniques

10 Selling Resolutions

Start the new year off right with these 10 resolutions to amp up your sales.
Sales

Boost Your End-of-Year Sales

Save time by targeting prospects you know will buy from you with this top selling "TIP"
Closing the Sale

The Fourth-Quarter Close

Need a quick boost in sales before the end of the year? Our sales coach tells you how to get them.
Presentations

Improve Your Voice, Improve Your Sales

Learn the techniques used by powerful speakers to deliver a successful sales pitch.
Sales

Kick-Start Your Sales

Tired of working on deals that never seem to go anywhere? Follow this plan to get your sales moving again.
Crafting an Opening Sales Statement
Presentations

Crafting an Opening Sales Statement

You've got just eight short seconds to grab your prospect's attention and land an executive sales appointment. This sales expert shows you how.
Sales Techniques

Sales Pitching Like a Pro

Having trouble getting your foot in the door? Do your research on the top dog of your prospect company, and watch the doors fly open.
Finding Prospects

Learn the Rules of Sale Referrals

These offbeat tactics will help you build your contact list--and sales--in no time.
Finding Prospects

The Ten Commandments of Referral Generation

Keeping these essentials in mind will help you generate the leads your business needs to thrive.
Sales Techniques

Working Magic With Your Sales Correspondence

Find out how to make every note and letter you send to prospects bring you the results you desire.

Turning Objections Into Sales Opportunities

Don't wait for customers to say what's wrong with your product. Tell them yourself and turn sales around!
Sales

Why Entrepreneurs Must Sell

Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.

Seven Ways to Build Buzz for Increased Sales

These no-cost ideas will help you find new opportunities to build word-of-mouth and gain customers for your company.
Finding Prospects

7 Ways to Build Buzz to Increase Sales

Follow these tips to build word-of-mouth, and gain customers, for your company.
Closing the Sale

Turning Objections Into Closing Opportunities

Don't wait for your customers to tell you what they think is wrong with your product! Tell them yourself--and turn those sales lemons into lemonade.

The Elements of a Successful Sales Plan

Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your expectations.

10 Tips to Get Your PR Program Started

Never underestimate the positive effect good PR can have on your bottom line.
Sales Techniques

Turn Objections Into Opportunities

Don't take "no" for an answer. Here are six smart ways to counter sales objections.
Closing the Sale

Close More Sales by Year-End

Follow these tips to avoid the fourth-quarter stall.
Customer Service

Using Customer Complaints to Your Advantage

Negative feedback can help you build better customer relationships and a stronger business.
Finding Prospects

Turning Fellow Entrepreneurs Into Customers

Six tips to help you sell from one small business to another
Sales Techniques

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.
Finding Prospects

Tips for Keeping the Conversation Moving

When dealing with prospects, how can you end the silences and boost the selling?
The Elements of a Successful Sales Plan
Sales How-To Guides

The Elements of a Successful Sales Plan

Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your sales expectations.
Sales Techniques

Get Results at Trade Shows Without Spending a Bundle

Even if you lack the budget for a booth, you can still boost your business at a trade show.
Sales Techniques

Improving Your Sales Skills

If selling makes you uncomfortable, try these strategies for success.
How to Sell in 60 Seconds
Sales Techniques

How to Sell in 60 Seconds

When selling, you have one minute to pique your prospect's interest. Here are some tips to make the most of your time.
Finding Prospects

Push Your Advertising and Prospecting Efforts up a Notch

Follow these 3 steps to entice new prospects to do business with you.