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Inside the October 2010 Issue


How to Make a Scene

Ace Hotel founder Alex Calderwood did it by transforming his company into a lifestyle brand. Meet the man who set a new industry standard with the 'it' hotel.

Eureka! Now What?

So you have a genius idea. Here's what it takes to get a new product to market.

Secret Sauce

How a former high-style hairdresser became Wingstop's No. 1 franchisee.

Footlong Frenzy

Several franchises have followed Subway's Footlong footprints, offering their own footlong products. How do they measure up?

Home Sweet Home Office

The first of a three-part series on home offices. Part One: Finding the right tools to maximize efficiency and minimize pain.

Best in Class

The Princeton Review compared more than 2,000 institutions, and now its annual ranking names the 50 best for entrepreneurs.

Wheels: Commercial Vehicle Guide 2010

Our guide to choosing the right commercial vehicle for your business

Gurus and Grads

How educators are influencing a new generation of entrepreneurs

On this Curriculum: The Future

Singularity University may be the most ambitious and utterly idiosyncratic entrepreneurship program in the country. Just ask the BrinBot.


Doing Good
An unlikely alliance between a good citizen and a bike shop owner has helped more than 12,000 people get around.
Franchise Ink
Uniforms, trademarks, vendor training: Yup, it's all part of becoming a Naked Cowboy franchisee.
Franchise Ink
In just six years, the evil spawn of monsters and mini-golf has lumbered its way to 26 franchises in 12 states.
Chances are, your connections don't go far enough and you don't contact them enough. Here's how to change that.
Your Money
An unmanageable load of personal debt can create a long-term nightmare. Here's a look at some smart methods for getting out from under it.
Ask a Pro
You don't need a big budget, just the right combo of short, funny and inspiration.
Business Unusual
Drybar will style your mane (and pour your champagne) for $35. No wonder business is booming.
The current economy equals more work and no promotion. Awesome.
The new rules for this program help small businesses buy real estate, equipment and machinery.
A purchasing co-op can help your business save by teaming up to buy in bulk.
How to keep your customers' financial data safe in an increasingly unsafe environment
Who Is Getting VC
Three Washington University alumni create a social-media platform for online educational resources and learn how to attract investor interest.
Back Page
As every entrepreneur knows, there are many routes to success beyond the traditional classroom.
College Startups
Garrett Camp sold StumbleUpon for a reported $75 million a year after graduation. Then he bought it back.
Finance for Startups
Keep meticulous financial records from Day One, or pay the price later.
Wacky Ideas That Just Might Fly
Robot Balls--that is, computerized spheres that can be rolled in any direction by touching a smartphone--are ready to take over the world.
The majority of small businesses are still plagued by cyber attacks, lost devices and poor backup and recovery processes.
Bigger displays let users view information as they do in the real world and ease strain on eyes, shoulders and backs. Here are our picks for the best of the big screens.
Visually intensive app Roambi makes a splash on the iPad.
Cant Live With Cant Live Without
Features like call routing, screening and voice-to-text functionality--and the lack of a price tag--give Google Voice strong appeal to more than 1 million users. Others can't get over the quirks. Sometimes you get what you pay for.
Mobile Tech
A unique purveyor of pastries relies on Fanminder to blast text message offers and discounts to its followers.
Mobile Tech
AT&T rolls out a new tool to recommend mobile business apps.
Mobile Tech
How to use Facebook Places to boost business.
Mobile Tech
Road warriors can now arm themselves with an arsenal of tools to survive the travails of travel. Here are some of the best apps for those who spend their life shuttling between office and airport.
Shiny Object of the Month
The Toshiba Libretto multiplies the cool factor in ultraportable tablet computing.
Poisoning search terms with infected links is a new favorite hacker trick. Make sure your business doesn't fall prey.
Build a Website
Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.
Website to Watch
Go Try It On brings crowdsourcing to bear on that age-old question: 'How do I look?'
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