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Inside the August 2011 Issue

Features

The Solution to the Innovator's Dilemma

At the age of 24, Ben Kaufman already has a successful startup track record. With Quirky, he's tapped into the power of open innovation and created a place where anyone can become an inventor.

Other Ways to Get Stuff Made

Maybe you don't want to give up the rights to your brilliant idea. We understand. Here are some options for inventors.

The Digital Underground

A disturbing look at the far-reaching depths of the cybercriminal network--and what you can do to make sure the bad element stays out of your company.

How to Survive

How to thwart threats to your company's computer system.

Camping's Extreme Makeover

Luxury tents, king-size beds, gourmet chefs, Wi-Fi. Welcome to the new business opportunities of not really roughing it.

Excellent Adventures

Have a passion for the travel business? Consider these four niches that are quickly winning over weekend warriors.

Protect Yourself

Created as a pressure release for patent office overload, the controversial America Invents Act may give big business the edge in securing patents. Here's a guide to protecting your intellectual property rights in the post-act age.

Customers First

Lining up buyers in advance of launch can be challenging for a new company. But finding the right ones--and capitalizing on them--can go a long way toward ensuring early success.

Columns

Editor's Note
Business Unusual
How the founders of the YOLO Board have glided to the front of the stand-up paddling crowd.
Ask the Esquire Guy
Consider these tips to make a lasting impression on new connections, before a meeting even starts.
Ask a Pro
Whether you have a startup or an established business, outside expertise can help you grow.
Jargon
The period directly following the noughties, it refers to 2010 to 2019, a decade of extreme consumer and governmental debt. Coined by Adam Roberts, an editor for The Economist.
The Business Traveler
While planning trips can be tedious, at least the reservation process is modernized. Unless, of course, you are renting a car.
Shiny Object of the Month
Microsoft's new mouse brings the touch control of a smartphone to the keyboard's right hand.
Mobile Tech
Local business marketing goes mobile via MerchantCircle. How it works for one computer-repair shop that makes house calls.
Mobile Tech
Why it might make sense for your business to embrace the next generation of mobile now.
You know how important it is to back up your business computers--but what about your smartphones? Here are some of the best services and apps for preventing loss.
Small-business accounting is moving online, where it's becoming cheaper, more powerful--and a lot more confusing
Ask A Geek
Q: How do I manage the growing number of mobile devices in my business and keep my network secure?
Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.
Website to Watch
This rental site thrives on the philosophy 'Why buy when you can borrow?'
Build a Website
Tap into the social nature of your website's visitors to boost relationships with customers and your company's reach.
This new social media tool can help businesses create time-saving online marketing campaigns
Don't let a website crash ruin your reputation. Optimize your site before traffic surges hit.
Linked
The popular blogger explains how to save time and be more effective with online connections.
Lead Gen
To make your website an extenstion of your sales staff, create content that educates visitors and helps convert them into leads. Serving is the new selling.
Doing Good
A B corporation designation can help back up a nonprofit's 'doing good' rep. Is it right for your social venture?
From IRAs to profit-sharing plans, learn which option is best to consider for your company's future.
Your Money
Knowing what your credit report means is critical to your business and personal life.
Wacky Ideas That Just Might Fly
A Texas designer uses her passion for sustainable living to strike out on her own.
College Startups
Freespeech co-founder Greg Neufeld didn't like the messaging app for the iPhone--so he created one.
Finance for Startups
Two co-workers convinced their boss to nurture a location-based app in-house.
How Zaarly quickly brought its concept to market, complete with celebrity investment and lots of buzz.
Cooked up by epicurious entrepreneurs, the mobile food business is starting to whet the appetites of established companies.
Franchise Ink
The backstory on Charley Shin's remake of a Philly tradition.
Opportunities
A retired sailor sheds her sea legs and finds solid ground--and financial freedom--as owner of a franchise.
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