Inside the February 2012 Issue
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The Brew-Smith

Steven Smith built his career around tea, including selling a company to Starbucks for $9 million. Now this serial entrepreneur is succeeding on his own terms.

Out of Cold Storage

If you're thinking of selling your company, before you sign a noncompete agreement, consider the journey of a gelato pioneer.

Fair Trade

Selling your business? You may have to sign a noncompete. Here's how to negotiate the best terms.

10 Lessons in Marketing Brilliance

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.

Creating a Product From Scratch

Keats Elliots, CEO & Co-Founder of Shootsac, talks about the challenges she's overcome not only designing the product but also starting the company from scratch.

Wave of the Future

Technology companies are pushing innovative new products to market at light speed. Here's a look at how tech is defining the future of small business--today.

Soldiers of Fortune

Leveraging the benefits of their training and specialized resources, military veterans are increasingly turning to entrepreneurship. Here's a look at their battle plans.

Playing for Keeps

From the NBA to the NFL and NHL, star athletes are aiming to win big in business as they look to their financial futures following sports.


Editor's Note

Your Moment

The vision and actions of entrepreneurs are changing the world. And you're a part of it.
Business Unusual

In the Bedroom

A boudoir photographer focuses on customers' private moments.
Ask the Esquire Guy

Approval Ratings

The Esquire guy gives a nod to the power of praise in the workplace -- and makes it clear there are lessons to be learned in both giving and receiving the proverbial pat on the back
Ask a Pro

Keep on Rolling

If your business needs to be nimble, a rolling forecast is a better bet than an annual budget.
All Up In Your Business

Generation Next

The innovators of the future are roaming the halls of your local schools. But are they getting enough encouragement? Here's how you can help.
The Business Traveler

Far-flung Benefits

From good food to convenient transportation, our expert finds a city that knows how to treat business travelers right.
Shiny Objects

Mic'd Up

Put an end to the audio problems that plague your conference calls with these stylish microphones.
Mobile Tech

All Together Now

New version allows colleagues to share and access information wherever their work takes them.
Mobile Tech

Connect the Thoughts

TeamBrain maps out the tools of collaboration.
Ask A Geek

The Deep Dive

Does your company need an IT audit? Will it improve your bottom line?

Find Your Best Angle

Hewlett-Packard's scanner aims to showcase the wares of online merchants in their best light.

Dialed In

Google AdWords rings up new bid-per-call feature.

Hot Off the Presses

OwnLocal is helping traditional newspapers rewrite the future.
Website to Watch

Quick Cash

A smart rebranding landed this online pawn shop new customers and investors.
The Fix

System Rebuild

A total overhaul adds sizzle to an electronics company's web sales.

The Money Kit

Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
Lead Gen

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Doing Good

Tech Support

How inQuo helps startups and struggling small businesses in need of equipment.
Doing Good

They're Still At It

We follow up with some of our do-gooders from past columns.
Who Has VC

Fame, Fortune and Facebook

WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.

Wanna Bet?

Here's how office pools may earn your company a major-league penalty.

Heads or Tails?

Some entrepreneurs find themselves in the right place at the right time. In business, as in anything, some people have all the luck.

A New Tool to Compare Health-Care Plans

A look at how small-business owners can more easily research information on health insurance options.
Your Money

A New Year's Bonus

Need money? Complete these nagging personal-finance tasks today.
Wacky Ideas That Just Might Fly

Solving the Herbivore's Dilemma

With Urban Cultivator appliances, foodies can grow fresh herbs and greens in their kitchens year-round.
College Startups

Minus Adds Up

A free file-sharing site attracts users with its drag-and-drop simplicity and universal platform
Finance for Startups

Homeward Rebound

To save the cash she needed to launch her new beauty product, Brandy Jans traded her pricey Manhattan digs for room and board with Mom and Dad.

Brewing Up U.S. Jobs

An initiative by Starbucks and Opportunity Finance Network is pouring small-business funding into private lending institutions
Franchise Ink

Sniffing Out Crime

PooPrints uses DNA samples to track down dumping doggies and the scofflaws who don't pick up after them

Blowin' in the Wind

A Seattle couple makes the jump into franchising with iFly.
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