Inside the April 2014 Issue
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The Secrets of the Top Brands

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.

That's Gotta Hurt

Do yourself a favor and avoid these costly pitfalls.

It Takes a Village

The aid community is taking the efficiency and standardization of the franchise model any applying it toward philanthropic endeavors.

The Television Will be Revolutionized

Aereo, which snatches over-the-air TV signals and streams them on the internet for a few dollars a month, is determined to prevail over the TV networks trying to bring it down.

How Apple Ruined Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.

Logos We Love

Brand identity in its purest form.

The Leaders

These brands took the No. 1 spot in various categories. Here's why.

The 120 Most-trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.


Back Page

The Power of Color

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Editor's Note

A Burst of Branding

They're Going to Need a Bigger Boat

It's smooth sailing for intrepid HUMAN vending franchisees
Franchise Listing

The Stay-at-home Boss

Lower startup costs -- sixty of these homebased companies can be started for less than $50,000 -- are just part of the reason for these businesses' popularity.

Retail Therapy

A boutique and spa helps women with cancer

Building Buffett's Brand

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
Ask the Money Guy


Now what?
VC Viewpoint


How you go out is as important as how you go in
Q and A

The Crux of Luxe

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Wacky Idea

Band of Brothers

A tech designer's wedding rings make grooms swoon
Who Has VC?

Band of Brothers

A tech designer's wedding rings make grooms swoon
Who Has VC?

Face to Face with Fans

An interactive platform for web celebs gets two big investment rounds
Ask A Geek

New Money

And how can my business accept payments with the digital currency?
Website to Watch

Seal of Approval

Grand St., a curator of independently made electronics and related gear, is one of the few channels to tackle the sprawling maker marketplace.
Business Unusual

The Way-back Machines

A fleet of Airstreams packs a multifaceted business plan.

Walking Away While Minding the Store

It's all about planning ahead.

A Perfect Match

Businesses are tweaking social media icons to better suit their websites

Chinese for Dummies

An illustrated alphabet opens new worlds for business

It Was a Dark and Stormy Night ...

A compelling brand story gives your audience a way to connect with you.

Business Too Casual

A spat over clothing could leave a partnership in tatters

Battle of the Button-pushers

Unfortunately, you can't change them. But you can change the way you interact with them.
Esquire Guy

We Hear You

Effective damage control all comes down to the tone.
Shiny Objects

A Touching Moment

Lenovo's desktop PC makes laptops and tablets jealous
The Fix

Sweet Seats

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
Your Money

Control vs. Cash

Sell too little, and you lack the resources to grow. Sell too much, and you lose control.
Startup Finance

The Gender Divide

Only 7 percent of U.S. venture capital deals go to women founders and CEOs. Let's change that statistic.
Online Trep

Stake Your Claim

Strikingly pulls from LinkedIn to build customized websites in one easy step.
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