Entrepreneur: Latest from Joanna Lord http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 30 Apr 2014 17:00:00 GMT Attention Service Companies: 5 Ways to Build Your Brand on a Budget While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget. Wed, 30 Apr 2014 17:00:00 GMT http://www.entrepreneur.com/article/233532 http://www.entrepreneur.com/article/233532 While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget. Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media. Wed, 23 Apr 2014 18:30:00 GMT http://www.entrepreneur.com/article/233311 http://www.entrepreneur.com/article/233311 For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media. New Business? Here Are 5 Tips on How to Craft a Great Brand. For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand. Wed, 16 Apr 2014 11:30:00 GMT http://www.entrepreneur.com/article/233065 http://www.entrepreneur.com/article/233065 For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand. Want to Stand Out From the Crowd? Know Your Unique Value Proposition. Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways. Wed, 09 Apr 2014 14:30:00 GMT http://www.entrepreneur.com/article/232893 http://www.entrepreneur.com/article/232893 Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways. 10 Online Marketing Predictions to Inform Your Strategy in 2014 A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead. Wed, 08 Jan 2014 11:30:00 GMT http://www.entrepreneur.com/article/230646 http://www.entrepreneur.com/article/230646 A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead. How to Dominate Your Competition With 'Reciprocal' Customer Loyalty Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide. Tue, 24 Sep 2013 12:30:00 GMT http://www.entrepreneur.com/article/228530 http://www.entrepreneur.com/article/228530 Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide. Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking Understand more about how effective your website is with these useful tools. Mon, 29 Jul 2013 11:00:00 GMT http://www.entrepreneur.com/article/227578 http://www.entrepreneur.com/article/227578 Understand more about how effective your website is with these useful tools. 5 Tips for Hiring an All-Star Marketing Team Consider these tips for hiring the team who can take your marketing to the next level. Mon, 11 Mar 2013 07:00:00 GMT http://www.entrepreneur.com/article/226002 http://www.entrepreneur.com/article/226002 Consider these tips for hiring the team who can take your marketing to the next level. 10 Online Marketing Trends for 2013 From gamification to local to analytics, a look at what's going to move the needle in marketing this year. Thu, 03 Jan 2013 08:30:00 GMT http://www.entrepreneur.com/article/225392 http://www.entrepreneur.com/article/225392 From gamification to local to analytics, a look at what's going to move the needle in marketing this year. 5 Mentors Every Entrepreneur Should Have Having these types of people around to ask advice of and bounce ideas off can be essential to business owner's success. Mon, 10 Dec 2012 09:30:00 GMT http://www.entrepreneur.com/article/225184 http://www.entrepreneur.com/article/225184 Having these types of people around to ask advice of and bounce ideas off can be essential to business owner's success. A Quick Guide to Making Your Brand's Story More Compelling Companies should tell the 'why' and highlight their stories in engaging ways. Tue, 18 Sep 2012 06:00:00 GMT http://www.entrepreneur.com/article/224406 http://www.entrepreneur.com/article/224406 Companies should tell the 'why' and highlight their stories in engaging ways. 5 Ways to Take Customer Loyalty to the Next Level Here's how to improve the ways you measure loyalty and make it a higher priority with employees. Mon, 06 Aug 2012 05:00:00 GMT http://www.entrepreneur.com/article/224117 http://www.entrepreneur.com/article/224117 Here's how to improve the ways you measure loyalty and make it a higher priority with employees. 5 Tips for Making Your Website More Social The right messages, distinctive content and incentives are key to 'social optimization.' Mon, 02 Jul 2012 05:00:00 GMT http://www.entrepreneur.com/article/223905 http://www.entrepreneur.com/article/223905 The right messages, distinctive content and incentives are key to 'social optimization.'