Entrepreneur: Latest from Fred Cook http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Mon, 14 Apr 2014 12:30:00 GMT What I Learned About PR From Working With Steve Jobs I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company. Mon, 14 Apr 2014 12:30:00 GMT http://www.entrepreneur.com/article/233002 http://www.entrepreneur.com/article/233002 I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.