ASP Pool and Spa Co.

Founded: 2001 Franchising since: 2005

3986 Lake St. Macon, Georgia 31204

Phone: (478)254-4495

Franchisor is a privately-held company with 10 employee(s); 2 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	34	0	0	0
2008	19	0	0	0
2007	12	0	0	0
2006	6	0	0	1
2005	2	0	0	1

Where Seeking Franchisees
In the U.S. South, Southeast, Southwest

Exclusive territories available.
Territory size: 500-2,000 swimming pools

Total investment: $38.4K-71.3K Franchise fee: $22K

Ongoing royalty fee: 8-5% Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $40K
Business Experience:

• General business experience

Operations

• Franchise can be run from home
• 20% of all franchisees own more than one unit
• Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Training

• Available at headquarters: 12 days
• At franchisee's location: 2 days

Ongoing Support

• Meetings
• Grand opening
• Internet
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Ad slicks