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ASP-America's Swimming Pool Co.

2012 Franchise 500
#449
At a Glance

Products & Services: Swimming pool maintenance & repairs

Number of Locations: 72

Total Investment: $49.2K - 89.5K

Founded: 2001

Began Franchising: 2005

Private Owned

Franchise Units

Year U.S. Canadian International Company Owned
2011 72 0 0 0
2010 51 0 0 0
2009 34 0 0 0
2008 19 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
South, Southeast, Southwest.

Startup Costs, Ongoing Fees and Financing

Total Investment: $49,200 - $89,500
Franchise Fee: $22,000 - $37,000
Ongoing Royalty Fee: 8-5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $40,000
Operations
Franchise can be run from home. 20% of all franchisees own more than one unit. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 12 days. At franchisee's location: 2 days.
Ongoing Support: Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Ad slicks,

Franchise Ranking History

Franchise 500®: #449 (2012), #459 (2011),
Fastest-Growing: #94 (2012),
Low-Cost: #98 (2012),

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