ASP, America's Swimming Pool Company

ASP, America's Swimming Pool Company

Swimming pool maintenance, repairs, and renovations
Find out what franchise is right for you
2021 Franchise 500 Rank
#150 Ranked #84 last year
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Initial investment
$84K - $201K
Units as of 2020
299 17.7% over 3 years

Company Overview

Stewart Vernon started ASP in 2001 in Macon, Georgia, and began franchising in 2005. Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

About ASP, America's Swimming Pool Company

Industry
Maintenance
Founded
2001
Parent Company
Authority Brands
Leadership
Stewart Vernon, Founder & COO

Franchising Overview

Franchising Since
2005 (16 years)
# of employees at HQ
15
# of Units
299 (as of 2020)

Franchisor Information

Corporate Address
3986 Lake St.
Macon, GA 31204

Information for Franchisees

Here’s what you need to know if you’re interested in opening a ASP, America's Swimming Pool Company franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$40,000 - $90,000
Initial Investment
$84,294 - $201,209
Net Worth Requirement
$150,000
Cash Requirement
$50,000
Veteran Incentives
30% off franchise fee
Royalty Fee
8-4%
Ad Royalty Fee
1%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
ASP, America's Swimming Pool Company has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
64 hours
Classroom Training
32 hours
Additional Training
Regional training
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
No
# of employees required to run
1
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where ASP, America's Swimming Pool Company landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where ASP, America's Swimming Pool Company ranked on other franchise lists? Find out below.

Ranked #150

Franchise 500 Ranking

Ranked #111

Top Franchises for Veterans

Ranked #26

Top Franchises for Less Than $150,000

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021