- 2023 Franchise 500 Rank
#197 Ranked #117 last year
- Initial investment
$85K - $206K
- Units as of 2022
345 11.3% over 3 years
Stewart Vernon founded America’s Swimming Pool Company in 2001. Four years later, the company began franchising. Since then, America’s Swimming Pool Company has been installing swimming pools and hot tubs, as well as maintaining and servicing them, for families all across the United States. America's Swimming Pool Company aims to be a one-stop shop for customer's swimming pool needs.
Why You May Want to Start an America's Swimming Pool Company Franchise
The ideal franchisee is passionate about business and doesn't mind the hard work generally associated with pool installations and services. Apart from helping American families create poolside memories, a franchisee will likely benefit from a tested business model and a franchise support team.
If you are awarded a franchise, you may receive ongoing support as you set up the business. You will likely not be required to have prior experience to start and run an America’s Swimming Pool Company franchise. However, a desire to serve your community and follow a structured business model is essential when opening and operating an America's Swimming Pool Company franchise.
America's Swimming Pool Company has been ranked on Entrepreneur’s Franchise 500 multiple times in the past decade. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
What Might Make an America's Swimming Pool Company Franchise a Good Choice?
Being a part of one of America’s leading providers of pool services may mean that you will enjoy easier market penetration. Thanks to the demand for services and pool installations, your franchise may be busy even during the off-peak seasons.
This is an industry that many franchisees have waded into with great ease. This is one reason brands like America's Swimming Pool Company may be able to leverage growth and opportunities. There will likely be a continued need for services. Even though the pool business is dynamic and competitive, America’s Swimming Pool Company is well aware of that fact and may offer its franchisees a relatively scalable opportunity.
To be part of America's Swimming Pool Company team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. Additionally, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How To Open an America's Swimming Pool Company Franchise
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. It is important to familiarize yourself with the brand and review the Franchise Disclosure Document. If you are found to be a good fit, you may be asked to meet the staff at America's Swimming Pool Company.
Speak to existing franchisees and ask America's Swimming Pool Company team questions. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open an America's Swimming Pool Company franchise, and you can get started with an initial investment and relevant training.
'Water' you worried about? Get started with an America's Swimming Pool Company franchise today!
About ASP-America's Swimming Pool Company
- Related Categories
- Pool Maintenance, Miscellaneous Maintenance Businesses, Home Improvement
- Parent Company
- Authority Brands
- Stewart Vernon, Founder & COO
- Corporate Address
3986 Lake St.
Macon, GA 31204
- Franchising Since
- 2005 (2023-2005 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees in the following US states: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia
- # of Units
- 345 (as of 2022)
Information for Franchisees
Here's what you need to know if you're interested in opening a ASP-America's Swimming Pool Company franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $40,000 - $90,000
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $84,695 - $206,268
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
- $140,000 - $150,000
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 30% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- ASP-America's Swimming Pool Company has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 64 hours
- Classroom Training
- 32 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like ASP-America's Swimming Pool Company? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where ASP-America's Swimming Pool Company landed on this year's Franchise 500 Ranking versus previous years.
Curious to know where ASP-America's Swimming Pool Company ranked on other franchise lists? Find out below.
Ranked #1 in Pool Maintenance in 2022
These are the companies that not only ranked in this year’s highly competitive Franchise 500, but ranked #1 in their respective industry categories.
Ranked #197 in 2023
Entrepreneur’s 44th annual Franchise 500® ranking shines a light on the unique challenges and changes that have shaped the franchise industry over the last year—and how franchisors have adapted and evolved to meet them.
Ranked #134 in 2023
Meet the companies that are leveraging their ability to scale fast across the U.S. and Canada in Entrepreneur's annual fastest-growing franchises ranking.
Ranked #42 in 2023
Check out the top franchises that offer you the freedom of working from home or on-the-go.
Ranked #21 in 2023
Buying a franchise on a budget? No problem. Here are the top franchises that can be started for less than $100,000. For more low-cost opportunities, see our lists of franchises that can be started for less than $50,000 and less than $150,000.
Ranked #45 in 2022
Our ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees.
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