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Baby Boot Camp/Karna Fitness

2014 Franchise 500
#442
At a Glance

Products & Services: Prenatal and postnatal fitness; women's private and small-group training

Number of Locations: 133

Total Investment: $4.7K - $10.4K

Founded: 2001

Began Franchising: 2005

About Baby Boot Camp/Karna Fitness

After the birth of her first child in 2001, Kristen Horler called on her experience as a fitness instructor and personal trainer to start Baby Boot Camp. The stroller fitness program allows moms to keep their children with them while they work out. Franchising of the concept began in 2005. In 2008, Horler developed a new concept, Karna Fitness. Swedish for "core," Karna offers private and small-group training for women.

Franchise Units

Year U.S. Canadian International Company Owned
2014 131 0 1 1
2013 137 0 1 1
2012 142 0 1 1
2011 116 0 2 1
2010 130 0 1 1
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $4,690 - $10,350
Franchise Fee: $3,900 - $5,900
Ongoing Royalty Fee: $130-350/mo.
Term of Franchise Agreement: Term of agreement renewable

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 days. By phone & online
Ongoing Support: Newsletter, Meetings, Internet, Purchasing cooperatives
Marketing Support: Ad slicks, National media,
Other marketing support: PR

Franchise Ranking History

Franchise 500®: #442 (2014), #407 (2013),
Low-Cost: #80 (2014), #73 (2013),

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