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Choice Hotels Int'l.

2014 Franchise 500
#72
At a Glance

Products & Services: Hotels

Number of Locations: 6,366

Total Investment: $88.1K - $13.2M

Founded: 1939

Began Franchising: 1962

About Choice Hotels Int'l.

In 1939, seven motor court owners in Florida met and decided they could be more successful working together, establishing standards for service and quality and helping each other to fill their rooms through a referral system. More and more owners joined and eventually the company, then Quality Courts United, decided to begin franchising. Today the company is known as Choice Hotels International, which includes 11 hotel brands ranging from the economy to upscale segments.

Franchise Units

Year U.S. Canadian International Company Owned
2014 5,211 312 841 2
2013 5,118 308 861 3
2012 5,024 308 867 3
2011 4,952 301 864 3
2010 4,936 284 854 3
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $88,050 - $13,166,100
Franchise Fee: $10,000 - $60,000
Ongoing Royalty Fee: Varies
Term of Franchise Agreement: 10-20 years
Veteran Incentives: Development loans
Financial Requirements
Net Worth: $750,000
Liquid Cash Available: $250,000
Operations
20% of all franchisees own more than one unit. Absentee ownership of franchise is allowed..
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. Ongoing regional training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: PR, rewards program

Franchise Ranking History

Franchise 500®: #72 (2014), #54 (2013), #68 (2012), #66 (2011), #83 (2010),
Fastest-Growing: #30 (2014), #28 (2013), #64 (2012), #18 (2011), #19 (2010),
America's Top Global: #38 (2013), #61 (2012), #57 (2011), #69 (2010),

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