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Denny's Inc.

2014 Franchise 500
#8
At a Glance

Products & Services: Family restaurant

Number of Locations: 1,692

Total Investment: $1.3M - $2.6M

Founded: 1953

Began Franchising: 1963

About Denny's Inc.

In 1953, Harold Butler opened Danny's Donuts in Lakewood, California. Six years later, there were 20 shops in the chain and the company changed its name to Denny's. In 1966, the company went public, and in 1977, they introduced the Grand Slam breakfast. Today, Denny's locations serve breakfast, lunch and dinner choices 24 hours a day, 365 days a year. Its corporate headquarters is in Spartanburg, South Carolina.

Franchise Units

Year U.S. Canadian International Company Owned
2014 1,429 65 38 160
2013 1,419 63 36 165
2012 1,426 63 35 164
2011 1,386 60 32 206
2010 1,339 58 29 232
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Asia, Canada, Central America, Middle East, Mexico, Philippines, South America.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $1,318,608 - $2,621,428
Franchise Fee: $40,000
Ongoing Royalty Fee: 4.5%
Term of Franchise Agreement: 20 years
Financial Requirements
Net Worth: $1,000,000
Liquid Cash Available: $350,000
Operations
66% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 80. Absentee ownership of franchise is allowed..
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: At franchisee's location: 19 days. At existing Denny's restaurants : Up to 13 weeks.
Ongoing Support: Newsletter, Meetings, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #8 (2014), #8 (2013), #7 (2012), #10 (2011), #17 (2010),
Fastest-Growing: #37 (2013), #27 (2012), #28 (2011), #28 (2010),
America's Top Global: #20 (2014), #17 (2013), #6 (2012), #8 (2011), #13 (2010),

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