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Homes & Land

2014 Franchise 500
#377
At a Glance

Products & Services: Real-estate advertising magazine

Number of Locations: 230

Total Investment: $47.1K - $127K

Founded: 1973

Began Franchising: 1984

About Homes & Land

Homes & Land Magazine introduced its pictorial magazine, featuring homes and land for sale, in Tallahassee, Florida, in 1973.

Homes & Land Magazine covers more than 15,000 communities nationwide. Franchisees sell advertising space to brokers and agents, collect property information, take or obtain photographs and distribute the printed magazines. The company is owned by Homes & Land Affiliates LLC, which also publishes Rental Guide Magazine and Home Guide Magazine.

Franchise Units

Year U.S. Canadian International Company Owned
2014 183 26 1 20
2013 176 24 1 20
2012 183 24 1 22
2011 206 24 1 26
2010 228 25 1 29
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Canada, Central America, Mexico.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $47,100 - $127,000
Franchise Fee: $27,000
Ongoing Royalty Fee: 10.5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. 30% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. In-field training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #377 (2014), #400 (2013), #339 (2012), #369 (2011), #154 (2010),
Low-Cost: #66 (2014),
Top Home-Based: #44 (2010),
America's Top Global: #157 (2014), #122 (2010),

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