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Max Muscle Sports Nutrition

2014 Franchise 500
#336
At a Glance

Products & Services: Sports nutrition products, weight-loss consulting, athletic apparel

Number of Locations: 137

Total Investment: $130K - $296.7K

Founded: 1991

Began Franchising: 2001

About Max Muscle Sports Nutrition

Before founding Max Muscle Sports Nutrition, Joe Wells was a linebacker for the L.A. Raiders. After his NFL career ended, he began developing sports nutrition products, and started Max Muscle in 1991. The company licensed retail distributors prior to franchising its stores in 2001. Max Muscle Sports Nutrition stores sell sports nutrition supplements and athletic apparel, and each store is staffed with a nutrition coach to advise customers.

Franchise Units

Year U.S. Canadian International Company Owned
2014 137 0 0 0
2013 146 0 0 0
2012 167 0 0 0
2011 155 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Australia/New Zealand, Canada, Mexico.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $130,000 - $296,700
Franchise Fee: $18,500 - $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $50,000
Operations
15% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 5. Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 6 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: National advertising

Franchise Ranking History

Franchise 500®: #336 (2014), #204 (2013), #249 (2012), #393 (2010),

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