NaturaLawn of America Inc.

At a Glance

Products & Services: Organic lawn care

Number of Locations: 67

Total Investment: $107.8K - $144.9K

Founded: 1987

Began Franchising: 1989

About NaturaLawn of America Inc.

Beecher Smith and Philip Catron launched NaturaLawn of America in 1987. The company uses organic-based fertilization in conjunction with an integrated pest management program.

Since franchising began in 1989, the company has grown to more than 50 locations throughout the United States.

Franchise Units

Year U.S. Canadian International Company Owned
2014 64 0 0 3
2013 60 0 0 5
2012 60 0 0 5
2011 59 0 0 5
2010 66 0 0 3
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South, South Carolina, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $107,800 - $144,900
Franchise Fee: $29,500
Ongoing Royalty Fee: 7-9%
Term of Franchise Agreement: 5 years, renewable
Veteran Incentives: $10,000 off franchise fee
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $50,000
Operations
16% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 6. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 1 week. At regional location : 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Internet marketing

Franchise Ranking History

Franchise 500®: #455 (2012), #444 (2010),

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