NaturaLawn of America Inc.

Founded: 1987 Franchising since: 1989
Beecher Smith and Philip Catron launched NaturaLawn of America in 1987. The company uses organic-based fertilization in conjunction with an integrated pest management program.

Since franchising began in 1989, the company has grown to more than 50 locations throughout the United States.

1 E. Church St. Frederick, Maryland 21701

Phone: (800)989-5444

Franchisor is a privately-held company with 14 employee(s); 2 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	64	0	0	4
2008	61	0	0	4
2007	58	0	0	4
2006	60	0	0	4
2005	69	0	0	3

Where Seeking Franchisees
In the U.S. Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North carolina, Northeast, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South, South carolina, Southeast, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: Varies

Total investment: $107.8K-144.9K Franchise fee: $29.5K

Ongoing royalty fee: 7-9% Term of agreement: 5 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	Yes	Yes
Startup Costs	No	Yes
Equipment	Yes	Yes
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $50K
Business Experience:

• General business experience
• Sales and management experience

Operations

• 16% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 2 - 6
• Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training

• Available at headquarters: 1 week
• At franchisee's location: 1 week
• At regional location : 2 weeks

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks
• Regional advertising

Other marketing support

• Internet marketing

Franchise 500® rank:
#496 (2008); #483 (2007); #407 (2006);